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SMARTY not so smart customer service



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You can't have unlimited data for £20 and have fully staffed/trained call centres.
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Far too much malarky, not enough Smarty 🚫📱
I’d like to add my voice here, because my experience with SMARTY has been a comedy of errors.
They closed my account without my permission.
Randomly assigned me a false date of birth, which locked me out of security checks.
I spent hours in endless chat loops, asked eight times to speak to a manager, and still got nowhere.
I only got my PAC code nearly a week later (instead of within the legal 1-day limit) after being pressured to upload my driving licence into a live chat window — which raises serious GDPR questions.
And now, even in the complaints process, I’m still being asked to prove my identity.
I want to be clear: Three (the underlying network) are brilliant. The staff in my local Three shop are kind, patient, and go the extra mile every time. And my new provider, Spusu, answered the phone in two rings, spoke like an old friend, and followed up with a kind and simple email. So it’s not the network that’s the problem — it’s SMARTY’s own way of doing things.
Yes, SMARTY is cheap. But cheap doesn’t mean “lawless.” Ofcom rules are clear: a PAC code must be provided within 1 working day. SMARTY broke the law, wasted days of my time, and handled my personal data in ways that felt unsafe.
So if you’re tempted by the price, just know it comes with more than “no frills.” In my case it came with weeks of malarky. And as their own advert says: less malarky, more Smarty. I got nothing but malarky.
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