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Brewdog Shares
Comments
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if that’s the case I hope suitable action is taken against those responsible. However these events occurred long after the investments had been made, so I still disagree with the claim that we invested in an unethical company.
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it related to the Great British Beer Festival some years back. The decision was taken that the festival would only get into a war of words if they hit back against it, and that ultimately we didn’t have the resources to beat Brewdog if that happened, and so it wasn’t challenged as strongly as many of us felt it should have been. It was blatantly obvious that it had been the plan all along through - they never intended to pay what was due. I’ve not touched their products since - not really a massive hardship mind you with the amount of alternative - and really good - craft beer out there!
🎉 MORTGAGE FREE (First time!) 30/09/2016 🎉 And now we go again…New mortgage taken 01/09/23 🏡
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SOA CALCULATOR (for DFW newbies): SOA Calculatorshe/her2 -
To be clear, I'm not casting shade on any EFP investor. Often it takes a significant event like the one that's just happened for unethical behaviour to bubble to the surface, and then, with the benefit of hindsight, a historic pattern can be pieced together.
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The life of this company has nearly passed me by.
I bought four cans of one of its low alcohol versions in the supermarket. Some time ago I half read a couple of articles about it, including its boasts that it knew better than Dragon's Den, or some headine about alleged boss conduct towards some staff. I've only ever seen it in stock in one bar, at a music venue. But even with that low level of perception I'm not surprised at this outcome
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i think there were fans of Brewdog beer and there were enough of them, clearly the business was badly run, tried to expand too fast and covid didn’t help. But I tended to visit once a month and it was always busy in the evenings.
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Yes I think a lot of us investors were gullible. One wonders how it’s possible to sell a share worth practically nothing.
Surely you've answered your own question there? If investors don't conduct enough due diligence and just buy into the hype then anything is possible, although it's obviously easier to say that with hindsight, and no doubt many bought in before the warning signs became apparent.
There is plenty of generic caution on here about the risks of investing in individual stocks, but frittering some play money for the fun of it and some shareholder benefits is a different case.
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There's an constant supply of people who will buy individual shares of overhyped company stock, or bonds offering large annual returns or hair restoration products. That's how the unscrupulous sellers make their money. I end up pulling my hair out (I need some magic potion for that) at what I see as very foolish behaviour. Brewdog is just the latest example and I know there will be many more in the future.
And so we beat on, boats against the current, borne back ceaselessly into the past.3 -
I think I have already pasted the description Brewdog provided to investors.
"Equity for Punks was a unique way for beer enthusiasts to become stakeholders in the Good Ship BrewDog. Through Equity for Punks, we invited beer lovers to invest in the business, allowing them to own a slice of the brewery and share in its success and growth.
I would suggest that should not be legal if it is. And it appears to be.
I only put in £500, so I was not overly concerned, however you have people that put in 5/10k or more, in which case I would agree that those investors should have done more checks, however at the same time, Brewdog advised investors they would own a slice.
I invested in Citymapper also, although only for fun, a value of £50. And the same thing happened with that, the business simply got sold and most of the money went down a black hole. Many lost thousands. So if I were the regulator, I would be looking at these events to try and prevent it again in future, or perhaps put in investment limits in such setups.
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I would not really say Brewdog falls into the same category, I don't believe Brewdog ever suggested investors were going to be paid massive profits back. It was just suggested we could own shares, and sell them, and we would own part of the business and get the perks. They did not say by investing we would get "large annual returns". I would also suggest, at least not in the initial round, that the company was over hyped, it was doing well for a time. At one time it was looking good.
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"From a £1bn dream to a brutal collapse: How Brewdog hit the rocks"
https://www.bbc.co.uk/news/articles/cn4ggqgyk51o
This sort of confirms to me that my incomplete knowledge of the firm was all I needed to know, and perhaps some people might have foreseen this ending coming from over the horizon
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