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Brewdog Shares
Comments
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No. I don't follow Brewdog but there is nothing in its latest accounts about convertible loans.
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Awe well, here's the latest.
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The Brewdog experience is just one of many overhyped ventures that leave the "investors" holding an empty bag. Some are simple frauds and some are dubious ventures that are poorly run, but the result is often similar. Another case of "there's one born every minute".
I'll make the following, perhaps controversial, observation:
People who buy individual company shares are idiots given that they could buy into an investment fund, the lucky ones make money, the unlucky ones lose money.
And so we beat on, boats against the current, borne back ceaselessly into the past.1 -
Yes, I'd agree that that's a controversial opinion!
Obviously it sounds more sensible when viewed through the prism of the near-collapse of a specific company, but there are plenty who can and do make a success of investing in (portfolios of) individual shares, more so than they would by passive index investing. The crux is that doing so requires significant effort in research and due diligence, together with a greater risk tolerance, but the flip side is the greater rewards if done well…
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Yes, buying Brewdog is obviously different from buying a company like HSBC or GSK. My comment was intentionally provocative to stimulate some introspection.
And so we beat on, boats against the current, borne back ceaselessly into the past.2 -
If your point is that buying small-caps is riskier than larger ones then it's less controversial!
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Many (most?) of the Brewdog investors bought small amounts for the perks and discounts offered. I'm seeing a lot of comments on news articles that are effectively saying - It was good while it lasted - I've had my money back several times over.
Most of them were 'only here for the beer' and didn't see it as an investment.
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Thank you so much for your extremely knowledgeable and detailed input.
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I can understand you feel cheated. I'm sure a lot of people feel the same.
I wasn't a regular drinker or shareholder, but a lot of the comments I'm seeing online are remarkably philosophical about it. There were definitely people who regarded it as a beer club.
The minimum investment in the last round was 2 shares, about £50. That gave a free beer on your birthday and an invitation to the AGM and party. I think you had to buy more to get better discounts, but that was the minimum. Earlier rounds were more generous.
My experience is much more recent, I've occasionally been having the lunch club, pint, fries and burger for about £12.
I think the discount actually became readily available on request. I've seen servers ask people - do any discounts apply, such as equity for punks? I've heard people say yes I'm a shareholder and get a discount without showing any evidence. I have been asked occasionally and said no.
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Although as a lot of their trendy beers were very overpriced, you would have been better off drinking something else, even without a 10% discount.
Especially if you went to 'Spoons.
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