Dead Pixel TV John Lewis warranty help please

Evening All,
I'm after a bit of help\advice please.
December 2017 I purchases a new Sony A1 OLED TV for £2500 from John Lewis and it came with a 5 year warranty.
Last week I noticed it had developed a 'dead pixel' and so contacted them only to be told that this was not covered by the warranty:
'What's not included?
  • Pixel spots. These are tiny dark or bright spots that may become visible on a screen'
Where do I stand with this and my consumer rights? Surely it is not unreasonable to expect a £2500 television to last longer than 2 and a half years without developing a fault?
Is there really nothing I can do?
Any help or advice would be appreciated.
Thanks
Andy

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