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NOW TV Sky Cinema Month Pass

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I purchased a "NOW TV Sky Cinema Month Pass" on Amazon and when I received it the seller stated "Please activate the code by 31st January 2020".

I was wondering does it last one month as suggested in the name or does it last 30 days?!?! I had an online chat with a NOW TV representative who advised me that regardless of when I apply the code to my account it will be activated immediately and that regardless of whether I apply the code to my account today, tomorrow or Friday it will expire on 29th February 2020. He also stated that it would last one month and then he said it lasted 30 days. He also stated that if I started using it at 6pm then it would end at 6pm.

Can anyone tell me if I applied the code today, tomorrow or Friday when will it expire?


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