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  • Davesnave
    Davesnave Posts: 34,741 Forumite
    Part of the Furniture 10,000 Posts Name Dropper Photogenic
    I take it you never studied psychology then?


    ...."Re-arrange the photos, change the EA!", in other words a waste of time, the best psychological tactic to use IMO is DROP THE PRICE!
    The practical use of psychology used to be my stock-in- trade. It worked for me, and still does, via my index-linked pension, business and eBay accounts etc.

    I don't recall suggesting the price here is right, nor did I go into the area of shared ownership or the location, which I know very little about. Others are better placed to know those things.

    Together with the presentation, they form a complete picture.

    Very obviously, putting a property up at a fire sale price will create interest, though if it's too low, suspicion kicks-in. Anyway we've had no indication that the OP wants to do that. As others with the knowledge of the area point out, it will be imperative to note the number of rival properties and their prices and act accordingly, just like one does when selling anything secondhand.

    I sell well on eBay because I pitch at the right price, but my photos and spiel play a vital part too. If I didn't think so, I wouldn't spend time getting them right. I want to come across as a sensible, honest seller, open to negotiation, although experience teaches that a fair price is often paid without question. To that end, my photos are numerous and sharp and the text tries to anticipate the main questions people will ask......and I NEVER SHOUT!:rotfl:
  • Davesnave
    Davesnave Posts: 34,741 Forumite
    Part of the Furniture 10,000 Posts Name Dropper Photogenic
    How does "DROP THE PRICE" work for you, in practice? How much did you DROP THE PRICE on the last property you sold?
    I've already told Crashy I eventually dropped the price of mine in the recession by £60k on the original sale agreed price when Northern Rock went Pete Tong.


    I doubt if you'll get such clarity from him.
  • pimento
    pimento Posts: 6,243 Forumite
    Part of the Furniture 1,000 Posts
    It's in a great location to the station so I expect it will sell if you tweak it a bit.
    "If you think it's expensive to hire a professional to do the job, wait until you hire an amateur." -- Red Adair
  • kerri_gt
    kerri_gt Posts: 11,202 Forumite
    Part of the Furniture 10,000 Posts Name Dropper Xmas Saver!
    I take it you never studied psychology then? The whole discipline is based on the work of around 12 -15 people, who`s methodology and subjects of study are debatable to say the least. If advertising worked like you would like to believe the central banks wouldn`t have needed to pour trillions in QE into the broken financial system would they, people would be out spending day and night? The idea that you can "sell a lifestyle" on this flat is in the same camp as "Re-arrange the photos, change the EA!", in other words a waste of time, the best psychological tactic to use IMO is DROP THE PRICE!

    So why do the likes of Ikea (as one example) spend hundreds of thousands staging their products in store and catalogues if that lifestyle approach does not work?
    Feb 2015 NSD Challenge 8/12
    JAN NSD 11/16


  • TBagpuss
    TBagpuss Posts: 11,237 Forumite
    Part of the Furniture 10,000 Posts Name Dropper
    I agree with the previous posters suggestingthat you rearrange the furniture and 'dress' the flat a little so that it looks more homely, and so that the rooms look more like rooms and less lik corridors. For instnace, in the living/dining area, consider turning the table so it is at rightangles to where it is now, with the chairs round it, and a bowl of fruit or vase of flowers on the table.

    With the living area, maybe move the chair so it is facing the window, which will help define that space as living room separate frm the dining area, and mean that the window isn't bstructed.

    Consider having a couple or large, cokourful prints on the walls, or perhaps a large mirror above or opposite the dining table. Think abotu whether a rug would work.

    Similarly, in the bedrooms, maybe add a rug, put way the ironing stuff and have a chest of drawers or other storage,

    Does your flat have a bacny? The floor plan and description say yes, but also say it is on the ground floor. The outside photos suggest that the balconies start on the 1st gfloor and it is not obvious whether there is any separate outside space for theground floor flats or if they just have windows out onto the car-park / hedge.

    If you do have outside space, maybe take a photo whioch shows it?

    also consider a photo of the en-suite.

    Do you have allocated parking? If so, make that clear.

    A lot of people don't like ground floor flats, becuase they are less secure and there is no privacy, so your pool of possible buyers may be smaller than if your flat was higher up.
    All posts are my personal opinion, not formal advice Always get proper, professional advice (particularly about anything legal!)
  • getmore4less
    getmore4less Posts: 46,882 Forumite
    Part of the Furniture 10,000 Posts Name Dropper I've helped Parliament
    What I don't get is only market to the 100% owners.

    if the areas is popular with shared ownership then you have eliminated that group, when you could offer to both those that can afford 100% and those that can't.

    It may be that the shared resell comes with conditions that limit SH resale group but why exclude them all?
  • Crashy_Time
    Crashy_Time Posts: 13,386 Forumite
    10,000 Posts Seventh Anniversary Name Dropper
    How does "DROP THE PRICE" work for you, in practice? How much did you DROP THE PRICE on the last property you sold?

    It doesn`t matter, I`m not the one trying to sell a flat in Reading and getting advice to "Sell a lifestyle". IMO this advice is out of date although it may have worked to a point a few years ago (people were really buying an appreciating asset not a "lifestyle" though IMO, without knowledge or care that the increasing price of this very illiquid asset relies on new debt holders agreeing to more and more debt, and this led to some very average property changing hands for unsustainable values) The general "lifestyle" that many people have aspired to recently is to be burdened with debt, but this is changing hence my advice to drop the price.
  • markin
    markin Posts: 3,860 Forumite
    Sixth Anniversary 1,000 Posts Name Dropper Photogenic
    edited 18 March 2019 at 4:14PM
    Its only just over 2 years old, What is the price point of the plot your buying it may be competition.

    This data is not good at all, only 3 sold on from new, and one in negative.
    Flat 19, 8, Oscar Wilde Road, Reading RG1 3FH
    £305,000 Flat, Leasehold, Residential 05 Dec 2018
    £279,950 Flat, Leasehold, Residential (New Build) 29 Jul 2016
    • Flat 9, 8, Oscar Wilde Road, Reading RG1 3FH
      £280,000 Flat, Leasehold, Residential 31 Oct 2018
      £295,000 Flat, Leasehold, Residential (New Build) 14 Jul 2016
    Flat 6, 8, Oscar Wilde Road, Reading RG1 3FH
    £320,000 Flat, Leasehold, Residential 14 Jun 2017
    £269,950 Flat, Leasehold, Residential (New Build) 08 Jul 2016
  • Crashy_Time
    Crashy_Time Posts: 13,386 Forumite
    10,000 Posts Seventh Anniversary Name Dropper
    Davesnave wrote: »
    The practical use of psychology used to be my stock-in- trade. It worked for me, and still does, via my index-linked pension, business and eBay accounts etc.

    I don't recall suggesting the price here is right, nor did I go into the area of shared ownership or the location, which I know very little about. Others are better placed to know those things.

    Together with the presentation, they form a complete picture.

    Very obviously, putting a property up at a fire sale price will create interest, though if it's too low, suspicion kicks-in. Anyway we've had no indication that the OP wants to do that. As others with the knowledge of the area point out, it will be imperative to note the number of rival properties and their prices and act accordingly, just like one does when selling anything secondhand.

    I sell well on eBay because I pitch at the right price, but my photos and spiel play a vital part too. If I didn't think so, I wouldn't spend time getting them right. I want to come across as a sensible, honest seller, open to negotiation, although experience teaches that a fair price is often paid without question. To that end, my photos are numerous and sharp and the text tries to anticipate the main questions people will ask......and I NEVER SHOUT!:rotfl:

    I didn`t mention "Fire sale price", I said Drop the price. It is a new build type flat in Reading, basic clear photos of the outside and the rooms tell people all they need to know, trying to add layers of "psychology" and "Marketing technique" is tired, obvious, and the sort of thing that makes EA`s/sellers look desperate. Hopefully for the OP it sells anyway.
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