RBS to launch new online challenger bank - ‘Bo’

ryan92

RBS are the latest name to introduce plans to launch a bank to challenge the established Fintech brands.

What’s quite interesting is many of the articles breaking the news mention it will be in competition to Monzo and Revolut but fail to mention Starling Bank 🤔

https://www.thisismoney.co.uk/money/markets/article-6215869/RBS-looks-shift-million-customers-new-mobile-phone-bank-called-Bo.html

soulsaver

Bo? Seriously? As the first commenter in the link posted - 'That stinks'.

PixelPound

Yes does look like someone did not think how the name could also be pronounced LOL. Sure it won't put off those off its aimed at anyway,

Remember when things were "cool", "wicked", "lame" or even "sick". Who's to say next year people start using the word "stink - who then will be laughing at the alternative pronouncement/

"I bank with Bo, it well stinks" :rotfl:

Shakin_Steve

I prefer the comment further down. BO stands for Bailed Out.

isasmurf

ryan92 wrote: »

RBS are the latest name to introduce plans to launch a bank to challenge the established Fintech brands.

What’s quite interesting is many of the articles breaking the news mention it will be in competition to Monzo and Revolut but fail to mention Starling Bank 🤔

https://www.thisismoney.co.uk/money/markets/article-6215869/RBS-looks-shift-million-customers-new-mobile-phone-bank-called-Bo.html

It's partnering with Starling to use their infrastructure. The only breaking news here is the name. It's been reported since March that RBS were developing a digital bank.

HSBC are also developing a digital bank, but that will only be for business customers.

Robisere

How "challenging" and independent, can a "challenger" new bank be, when its parent is a mainstream bank?


It is puzzling to me.

Archi_Bald

Boo.

ten characters

eskbanker

Robisere wrote: »

How "challenging" and independent, can a "challenger" new bank be, when its parent is a mainstream bank?


It is puzzling to me.

RBS isn't the first heavyweight player to react to competitive market pressure from more nimble new entrants with lower cost bases by carving out a slice of the action for itself, see also:

https://www.bbc.co.uk/news/business-45572731

https://en.wikipedia.org/wiki/Go_(airline)

Dandytf

OP thanks I didn't find to read the rbs Bo news from online news during the week.
Now it's the weekend , I can read and hopefully Bo is going to be a consideration from my rbs account.
Have to admit I have been impressed with rbs digi banking since returning to them after trying a few others.

stclair

It’s kind of made we wonder why? They never used the williams and Glyn name to launch it.

EachPenny

soulsaver wrote: »

Bo? Seriously? As the first commenter in the link posted - 'That stinks'.

Like BoS, but without the 'S'. That could get confusing.

stclair wrote: »

It’s kind of made we wonder why? They never used the williams and Glyn name to launch it.

You'd think they would seek greater differentiation from the existing brand(s), and other similar ones like 'BoS' and 'B'.

'WG' or 'WaG' could have worked quite nicely.