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BT Phone Shop rip off

I recently moved my SIM only mobile account to BT Mobile, as a welcome I was given a £50 discount voucher at the BT Shop (hurrah!), following the link in the welcoming email, I searched for a Samsung Galaxy S8 64GB phone – price £719 with the discount voucher - £669.

I decided to search the same BT Shop directly (not following the given link), and surprise, surprise the same phone is available for £569.00 but when I enter the voucher code (from the welcome email) – Not valid on this product.

So BT Mobile’s ‘welcome’ is a right rip-off.
Incidentally the same phone is available on Amazon from £501.30.

Anyone else spotted this 'promotion'
Discount vouchers are not a prize but a marketing tool. IMHO.
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