Dunelm furniture failed deliveries

enthusiasticsaver

How much is fair to ask as goodwill gesture for following catalogue of errors from Dunelm? I have been offered a £10 gift card which I think is a joke.

28th November I order a child's single bed from Dunelm online at a total cost of £307 including mattress and delivery charge. Delivery booked for 9th December for bed. Mattress comes separately with just a text on day of delivery. 6th December mattress arrives. My account already debited with full amount.

9th December I receive a text saying delivery cancelled. No reason and apparently I would be contacted to rearrange.

12th December no contact so I ring customer services (30 minute call) to be told delivery cancelled as only part of the bed arrived at couriers so they refused to deliver. Bed comes in 2 boxes and needs assembling. They say they will look into it and contact me.

15th December still no contact so I ring customer services again. They agree to refund my delivery charge (the least they could do) and tell me the bed will be delivered on 16th which is the following day.

16th December I get a time slot, the van arrives with just one box clearly saying box 2 of 2. Courier says Dunelm insisted on delivery in spite of fact order not complete. I ring customer services again and insist on them ordering me a new bed even though they wanted to just get their furniture department to look into it.

In retrospect I should have cancelled then but the bed itself is really good quality. We have one already her for our granddaughter and I was ordering one to go at her house to help my daughter and son in law as her toddler bed now too small.

16th December customer services order a new bed with a new Oder number, free of charge as I already paid on 28th November, and delivery should have been 23rd December.

23rd December arrives along with text saying delivery cancelled. I ring customer services and insist on immediate refund. They agree to pass this on to team who deals with thus but say they won't refund mattress until they collect it which is supposed to be tomorrow.

I have had an email confirming refund £199 for the bed and the offer of a £10 goodwill gesture. My feeling is it should be at least £50 but I don't know how to quantify stress and inconvenience of 3 failed deliveries and 4 or 5 lengthy phone calls. Anyone had success in getting goodwill gestures increased?