tripleh wrote: »
I live in the Solihull area of West Midlands. Do you know any focus group companies I could register with? Ta
lynnechapman wrote: »
In Martin's article, he says:
"Focus-group based market research can pay between £30 and £50 for a couple of hours of talking. To get started in it, look up local agencies in the Yellow Pages, or try Saros Research online"
This isn't really accurate. Focus groups are recruited by people like me and you won't find us in the Yellow Pages. It tends to be done via networking and word of mouth. We always need more people and anyway that we can spread the word would be great.
I have been recruiting market research group discussions for 23 years in the Nottingham area. I also have extensive contacts with other recruiters around the UK. If anyone is interested in putting their name forward to attend groups, I could pass names on to people in the relevant areas.
I am also having a web site written which will inform and educate people about what market research is and how they can get involved. It will have a facility for people who are interested to be put in touch with someone in their locality who might be able to use them.
Typically a standard discussion lasts one and a half hours and people receive around £35 for attending. They can be longer or shorter and payment varies according to the difficulty of getting the group together. For instance, I am currently having to get together a group of 10 carpenters/joiners who use nail guns regularly and for that they wiil receive £60 for a 2 hour discussion.
Groups tend to take place in home (usually mine) or hotels or in special research studios.
Everything we do is governed by the rules of the Market Research Society which ensures your privacy and reassures you that it is all above board.
If you'd like any more information, do PM me.
50,000 one-way tickets available
Plus what we already know
Including free DC comics