MSE News: Advertising watchdog bans fake Facebook 'Martin Lewis' ads

Former_MSE_Callum
Former_MSE_Callum Former MSE Posts: 696
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Three Facebook ads which used images of MoneySavingExpert.com founder Martin Lewis broke advertising rules and misleadingly implied Martin was endorsing the companies' services and products, the advertising watchdog has ruled...
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'Advertising watchdog bans fake Facebook 'Martin Lewis' ads'
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  • Paul_DNAP
    Paul_DNAP Forumite Posts: 751
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    Does that guy actually think anyone will believe his "it was completely unintentional" apology?


    So how was it unintentional exactly? They were making a facebook advert for their own money savings tips website and instead of using a picture of one of their own team, they did a google image search for "handsome chap who know about money" and just happened to come up with an image of the founder of their competitor who is well respected and instantly recognisable as a trusted source of advice?


    Pull the other one.
    (Although I could be wrong, I often am.)
  • Former_MSE_Andrea
    Former_MSE_Andrea Former MSE Posts: 9,611
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    Hi everyone

    If you've seen any friends mention or share these on Facebook please let them know.

    Thank you!
    Could you do with a Money Makeover?


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  • hollydays
    hollydays Forumite Posts: 19,812
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    edited 18 October 2017 at 11:44PM
    I see there is a thread somewhere where this company posted. Looks like all their posts were removed

    http://forums.moneysavingexpert.com/showthread.php?t=5158007
  • Pollycat
    Pollycat Forumite Posts: 34,002
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    Paul_DNAP wrote: »
    Does that guy actually think anyone will believe his "it was completely unintentional" apology?


    So how was it unintentional exactly? They were making a facebook advert for their own money savings tips website and instead of using a picture of one of their own team, they did a google image search for "handsome chap who know about money" and just happened to come up with an image of the founder of their competitor who is well respected and instantly recognisable as a trusted source of advice?


    Pull the other one.
    However did they find a photo of Martin with this search criteria? :D
    Only joking. ;)

    Martin is, quite rightly, very scathing of Facebook in the article.
  • Malthusian
    Malthusian Forumite Posts: 10,643
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    If Lewis wants to "send a message" then why isn't he suing them for use of his image rights?

    He must have known that the ASA would only order that they have to stop using the ad - which is no punishment at all as they'll keep all the money from consumers who've contacted them off the back of that ad already.
  • Slinky
    Slinky Forumite Posts: 9,247
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    I'm pretty sure I saw an ad last week or the week before with Martin on my Facebook feed, I'm not so sure they were withdrawn in May


    I'm sure it got the 'yeah, right, next' reaction from me.
    Make £2023 in 2023
    Water sewerage refund: £170.62,Topcashback: £177.96, Prolific: to 31/8/23 £663.90, Haggling: £45, Wombling(Roadkill): £4.98, Interest: Jan-Aug £66.98, Chase CB £107.33, Chase roundup interest 65p, WeBuyBooks:£8.37, Misc sales: £383.39, Delay repay £22, Amazon refund £3.41, EDF Smart Meter incentive £100, Santander Edge Cashback-Fees: £25.14, Octopus Reward £50
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  • pogofish
    pogofish Forumite Posts: 10,853
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    The article states that there is no connection between Martin Lewis and either of these companies, so why on earth is it posted in the MRF Forum...?

    Is there something you are not telling us..?
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