MSE News: Advertising watchdog bans fake Facebook 'Martin Lewis' ads 18 October 2017 at 10:00AM edited 18 October 2017 at 4:50PM in Marriage, relationships & families 7 replies 4.2K views

Former_MSE_Callum

Three Facebook ads which used images of MoneySavingExpert.com founder Martin Lewis broke advertising rules and misleadingly implied Martin was endorsing the companies' services and products, the advertising watchdog has ruled...

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'Advertising watchdog bans fake Facebook 'Martin Lewis' ads'

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Paul_DNAP

Does that guy actually think anyone will believe his "it was completely unintentional" apology?


So how was it unintentional exactly? They were making a facebook advert for their own money savings tips website and instead of using a picture of one of their own team, they did a google image search for "handsome chap who know about money" and just happened to come up with an image of the founder of their competitor who is well respected and instantly recognisable as a trusted source of advice?


Pull the other one.

Former_MSE_Andrea

Hi everyone

If you've seen any friends mention or share these on Facebook please let them know.

Thank you!

hollydays

I see there is a thread somewhere where this company posted. Looks like all their posts were removed

http://forums.moneysavingexpert.com/showthread.php?t=5158007

Pollycat

Paul_DNAP wrote: »

Does that guy actually think anyone will believe his "it was completely unintentional" apology?


So how was it unintentional exactly? They were making a facebook advert for their own money savings tips website and instead of using a picture of one of their own team, they did a google image search for "handsome chap who know about money" and just happened to come up with an image of the founder of their competitor who is well respected and instantly recognisable as a trusted source of advice?


Pull the other one.

However did they find a photo of Martin with this search criteria?
Only joking.

Martin is, quite rightly, very scathing of Facebook in the article.

Malthusian

If Lewis wants to "send a message" then why isn't he suing them for use of his image rights?

He must have known that the ASA would only order that they have to stop using the ad - which is no punishment at all as they'll keep all the money from consumers who've contacted them off the back of that ad already.

Slinky

I'm pretty sure I saw an ad last week or the week before with Martin on my Facebook feed, I'm not so sure they were withdrawn in May


I'm sure it got the 'yeah, right, next' reaction from me.

pogofish

The article states that there is no connection between Martin Lewis and either of these companies, so why on earth is it posted in the MRF Forum...?

Is there something you are not telling us..?