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understanding balance sheets
Comments
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Thanks all for your time and trouble to respond; these posts have helped clarify things and put them into perspective.
A bit of searching the inter-web will now be more relevant.0 -
Don't forget that for many businesses the worth is in the brand(s) they own the value of which might not appear on the balance sheet at all. Unilever doesn't have a market cap >£120bn because they own a bunch of property.
Often things like brand value will show as goodwill / intangible assets.0 -
Often things like brand value will show as goodwill / intangible assets.
If it's separately identifiable and a recent acquisition then that might help but most companies build their own brands.
http://www.ifrs.org/IFRSs/Documents/Technical-summaries-2014/IAS%2038.pdf
"Internally generated goodwill shall not be recognised as an asset."0
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