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Car hire: charge for scratch

We recently hired a 4x4 camper for 2 weeks in Iceland, with their 'premium' insurance that included a €600 excess. We were extremely cautious drivers and cleaned it inside and out before return, but we had put a small scratch on part of the front (metal) bumper, and the car hire company said it would cost €2,500 to replace and insisted we pay the full €600 excess. At the time we felt quite bullied and ultimately had little time (beyond the 1.5 hours already spent) to continue to argue with them, and paid it.

I thought insurance was meant to reimburse actual costs, not be a penalty, and this seems very steep. Is there anything we can do?


Some more detail:


Researching now, the bumper is $150 (~€130) to replace from US distributors (it is a US made Ford vehicle). Postage and import duties to Iceland would push this up, but the hire company is a specialist importer of parts (its website claims) and has its own full-time in-house mechanic who could do the fitting as part of his normal day job, no extra cost to the company. Further, the scratch is actually on a small piece that fits to the bumper, so technically this could be replaced without replacing the entire bumper.


The scratch itself is not noticeable unless you get really close to it - we took before and after photos of the vehicle from multiple angles so can prove this. (The company only noticed it at all as we pointed it out - with hindsight we realise the stupidity of our honesty...) Further, the vehicle already has small dings and stone chips all over the bodywork, the entire fleet does (visible even from the photos on their website), perfectly normal given Icelandic driving conditions. The mechanic himself (who quoted the €2,500 cost) said they would not actually be replacing the part at that time, and refused to provide any paperwork or other evidence to support his quote.

For info, the company is Camper Iceland, owned by Swiss company the 1933 Group. We booked through an agent (with hindsight, not a good idea). So looks like we would not be covered by the European Car Rental Conciliation Service (ECRCS). All payments were made on a credit card, and we did not take any extra excess waiver insurance (with hindsight...).


I realise (now) that a lot of hire companies fleece customers with extra charges due to competition to offer loss-leading competitive headline rates, but note that we paid £3.5k for the original car hire, not a too-good-to-be-true amount. From a common sense perspective, there was no incentive for us to look after the vehicle at all (without being negligent), if a scratch or gravel chip would cost us the same as more serious damage.


Your thoughts are greatly appreciated.

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