How can Giff gaff sell iPhones cheaper than Apple?

applepad

Looking at upgrading my iPhone 4s to a 6s, bought it as 'unlocked' from Car phone warehouse, only to find it looked to first sim I used, not a happy bunny.

I have a Giff gaff sim, and have been looking at buying a new handset . Giff gaff are cheapest, and John Lewis and Apple are more, but am I right both come with a 2 year warranty instead of 1? All phones are sim free so I can change sims if I need to?

So how can Giff gaff undercut Apple and John Lewis? Or is it because they do not offer the 2 year warranty?

d123

They probably have cut their profit margin a little and benefit from economies of scale as its actually o2 and they make very large orders compared to JL.

It's also the fact they offer very little after sales service when compared to Apple or JL.

daydotz

Tesco Also have a small discount On iPhone prices

Frozen_up_north

Customer service from Apple Stores is second to none, their "UK" 12 month warranty is valid elsewhere in the EU for 2 years... UK purchased iPad was replaced by a Spanish Apple Store at 18 months old.

If there isn't much difference in price I would opt for dealing directly with Apple, especially if you aren't far from one of their stores.

d123

Frozen_up_north wrote: »

Customer service from Apple Stores is second to none, their "UK" 12 month warranty is valid elsewhere in the EU for 2 years... UK purchased iPad was replaced by a Spanish Apple Store at 18 months old.

You really didn't have to go all the way to Spain for help, I had a 20 month old iPhone 5 replaced by my local UK Apple Store not that long ago .

The_Groat_Counter

applepad wrote: »

Looking at upgrading my iPhone 4s to a 6s, bought it as 'unlocked' from Car phone warehouse, only to find it looked to first sim I used, not a happy bunny.

It's worth emphasizing this to others - iPhones bought from Carphone Warehouse lock to the network of the first SIM that is inserted into them.

A good reason for never buying an iPhone from them!