All Bran - sugar content

Does anyone know why Kellogs ALLBRAN is so sweet ?
Considering that it is sold as a healthy breakfast cereal.
It has 7g of sugar added to every 30 g serving - whereas own brand AllBran (such as Asda) manage on roughly half this amount ...
I find Kellogs Allbran actually tastes too sweet to be palitable (it costs about three times Adsa's own brand as well !!)
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Comments

  • teddysmum
    teddysmum Posts: 9,510 Forumite
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    Kelloggs did a recipe change on their Special K range, a couple of years ago. They advertised the new benefit of extra grains but didn't mention the large jump in the amount of added sugar .


    A dietician told me that the original recipe was fine, as part of a planned diet,but the new recipe put it out of range and I found it unpleasantly sweet anyway.


    I found that supermarkets' own brands or a bought in cheapie at Tesco, all had lower sugar content.


    My latest discovery is Tesco's no added sugar muesli, which is very tasty (dried fruits, seeds and nuts) and doesn't go soggy when you add milk.
  • PasturesNew
    PasturesNew Posts: 70,698 Forumite
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    It's sweet due to Fatty Denial ....

    All those fatties who reached for this as part of their diet wouldn't eat it unless it's laden with sugar. So the firm had to up the sugar to keep the fatties buying it because ..... let's face it .... it's not nice to eat on its own, might as well grate a bit of rough old cardboard.

    The fatties aren't losing weight because they think all they have to do is eat that sort of stuff and the weight'll go.... and every time they start a diet they buy another box as "it's nice" - and - "it's healthy" (they believe).
  • 50Twuncle
    50Twuncle Posts: 10,763 Forumite
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    edited 17 June 2016 at 4:50PM
    Sainsburys allbran is 6% sugar - why can't kelloggs be similar ?
    I have emailed kelloggs and will post their response here when I receive it .
  • I eat (own brand) Weetabix and porridge, All Bran is unpalatable with or without the sugar, it's like eating sawdust.
  • 50Twuncle
    50Twuncle Posts: 10,763 Forumite
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    jack_pott wrote: »
    I eat (own brand) Weetabix and porridge, All Bran is unpalatable with or without the sugar, it's like eating sawdust.
    I don't mind allbran with bananas or strawberries.
    it keeps me 'regular'
  • tamimurphy
    tamimurphy Posts: 15 Forumite
    But still its better than most of the cereals that we get in market!
  • worried_jim
    worried_jim Posts: 11,631 Forumite
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    Scrambled egg! The perfect sugar free start to any day.
  • 50Twuncle wrote: »
    I don't mind allbran with bananas or strawberries.
    it keeps me 'regular'

    I get nearly twice the recommended amount of fibre without the need to resort to All Bran though. Most of mine comes from brown bread, fruit, and veg.
  • 50Twuncle
    50Twuncle Posts: 10,763 Forumite
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    No fibre in scrambled eggs
  • teddysmum
    teddysmum Posts: 9,510 Forumite
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    50Twuncle wrote: »
    Sainsburys allbran is 6% sugar - why can't kelloggs be similar ?
    I have emailed kelloggs and will post their response here when I receive it .



    I contacted them about the extra sugared Special K and was told the sugar was by popular request.


    I now buy no added sugar puffed wheat (anyone remember it in the 1950s with the Lone Ranger on the box?) and add Tesco's freeze dried fruit (apple,apricot,strawberry or pineapple), which works out cheaper...or the above mentioned muesli.
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