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BT say NEW Customers more valued than Shareholding with them for 50+ years
chazsdad
Posts: 5 Forumite
Hi
My Parents have been with BT for over 50 years and have been Shareholders since day one of them being offered But despite my writing to the Investor Relation Dept of BT and getting offers of help to se4arch for deals from Executive Level Staff they are not being offered prices anywhere near those that BT are currently tempting new customers to join them with
Not surprisingly, (to me anyway), my Parents are looking at the prices and Gift Vouchers being offered by other Suppliers and despite the Level of Loyalty detailed thinking seriously of leaving
So can ANYONE explain the LOGIC of BT, (or any Company), pushing lots of old Customers away via surreal pricing for, (as yet unproven loyalty), Newbies
My Parents have been with BT for over 50 years and have been Shareholders since day one of them being offered But despite my writing to the Investor Relation Dept of BT and getting offers of help to se4arch for deals from Executive Level Staff they are not being offered prices anywhere near those that BT are currently tempting new customers to join them with
Not surprisingly, (to me anyway), my Parents are looking at the prices and Gift Vouchers being offered by other Suppliers and despite the Level of Loyalty detailed thinking seriously of leaving
So can ANYONE explain the LOGIC of BT, (or any Company), pushing lots of old Customers away via surreal pricing for, (as yet unproven loyalty), Newbies
0
Comments
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Hi
My Parents have been with BT for over 50 years and have been Shareholders since day one of them being offered But despite my writing to the Investor Relation Dept of BT and getting offers of help to se4arch for deals from Executive Level Staff they are not being offered prices anywhere near those that BT are currently tempting new customers to join them with
Not surprisingly, (to me anyway), my Parents are looking at the prices and Gift Vouchers being offered by other Suppliers and despite the Level of Loyalty detailed thinking seriously of leaving
So can ANYONE explain the LOGIC of BT, (or any Company), pushing lots of old Customers away via surreal pricing for, (as yet unproven loyalty), Newbies
Simples
It's an age old marketing technique that many businesses have proved successful since way before 50 years ago.
It known as a loss leader.
They attract a new customer, and they presumably have evidence that once attracted, they rarely leave. (referred to as a 'sticky' customer). Your parents are a perfect example as they have remained with the supplier for 50+ years, and despite better deals having been available elsewhere for many years, even if as an introductory, loss-leading offer, are still only at the consideration stage of switching supplier.
A business cannot offer loss leading prices to all existing customers quite simply because, as the name says, selling at that price is a loss to the company, and if they offered that price to everyone, the business would fail.
HTH0 -
If somebody has been a customer for 50 years why bother offering them anything as the chances are they'll stay anyway.
Loyal customer = cashcow = mug0 -
To be very blunt, you should be asking your parents why they've not pressurised the company they part-own!
Don't you remember the dire Mark Benton Nationwide ads? They demonstrated the lack of respect for existing customers ETA of many organisations selling their products.0 -
Have they ever asked for a discount at renewal each year?0
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Unfortunately, loyalty doesn't pay nowadays. This is not only with BT but everything else as well, e.g. car insurance, etc. I'd advice them to look up better offers from other providers and leave.0
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