"New improved recipe" vent.

THX758

Why do they keep changing recipes of perfectly tasty food, just to make them worse? Every time I see those 3 words on something I used to like, I know that means less tasty, less sauce, or quite uneatable. I have no doubt the exercise is to find how to save on ingredients to make more money, but could they stop adding "improved", as this is really taking the mickey?
And I won't start on shrinking products, that would be for another thread.

molerat

"New cheaper for us to manufacture recipe" is nearer the truth.

bod1467

Isn't the real vent ... how can something be New AND Improved? If it's improved then surely it can't be new. And if it's new then there was nothing before to improve.

szam_

They completely changed the ASDA Szechuan stir-fry sauce to a 'new and improved recipe'.

I used to love the previous version and would have it with my stir fry once a week, if not, more than once. Not great given the sugar content, but I was hooked on it and was for a good 5-6 years.

It was also nearly always sold out. Then they changed it, and there is always loads when I look out for it now. It's no where near as good as it was.

pappa_golf

this new "ethanol" petrol , its eating my valves on my vintage car , improved? , padded out more like

Bogof_Babe

We have noticed that things that used to taste nice now taste of nothing, and decided it is because the health lobby have had salt reduced or removed from everyday foods.

nwc389

Bogof_Babe wrote: »

We have noticed that things that used to taste nice now taste of nothing, and decided it is because the health lobby have had salt reduced or removed from everyday foods.

Agree ! I used to love Kellogg's bran flakes but now they have reduced them to tasting like cardboard with new improved with 30% less sugar . That's fine but if they taste !!!! then I'm going to look elsewhere and I'm currently using the Lidl ones that are about 1/3 of the price .
They can't leave anything alone can they ?

vuvuzela

Normally for me when I see 'new and improved', they've changed the recipe to add onions. I very much dislike onions, as one examnple Aldi were the last place I found doing onion-free scotch eggs, and they changed recently

Kim_13

Asda Curry Sauce and Chips is another "improvement" that is actually worse. The chips are now thicker meaning there is far too much sauce for the number of chips; some don't even look like chips and seem like the rejects/ends of bags and even the sauce used to be really nice but is now tolerable at a push.

I wonder what nasty surprise I'll have when I next get a Chicken Tikka Masala/Chicken Korma. They reduced them to clear and now have a new package. Probably less curry and a changed recipe then.

THX758

Bogof_Babe wrote: »

We have noticed that things that used to taste nice now taste of nothing, and decided it is because the health lobby have had salt reduced or removed from everyday foods.

That doesn't bother me too much, as I can still add some salt myself if it's not salted enough. I did notice the lack of salt in some of those meals for quite a while now.

Bogof_Babe

THX758 wrote: »

That doesn't bother me too much, as I can still add some salt myself if it's not salted enough. I did notice the lack of salt in some of those meals for quite a while now.

Yes but it's things like bread too. You can't really sprinkle salt on that!