Can I see your boarding pass please?

MPD

Looks like a degree of success for this campaign

http://www.bbc.co.uk/news/business-35197809

Seriously unimpressed with the maths skills of the reporter though

wrote:

Goods which normally carry VAT at 20%, like bottles of water, or sunscreen, should carry a significant price reduction.

A bottle of sunscreen, which normally retails at £6, should cost £4.80 once the VAT is deducted.

Changed to correct figures on BBC, probably due to me contacting them.