Confirmed Sky price cut

benwarwick123

Sky Price cuts :

Sky Original Bundle - reduced to £20 for new and existing customers agreeing to a 12 month contract

Sky movies packs 1 and 2 £8 each - are being discontinued and anyone with these packs will be moved onto the sky movies full pack for an unspecified time at no extra charge.


These should take place on June 1st

pen1

That suggests to me that they're trying to make the entry price look more attractive, but a £1.50 per month discount for existing customers agreeing to a new 12 month contract would be of limited appeal, in my opinion.

“Entry level” pay-tv is clearly where Sky face higher competition and the problem with the Original Bundle in that market is that it is a package consisting primarily of Entertainment & Lifestyle in standard definition. Anybody that wants a selection of Documentary, Music or Kids channels requires a subsequent upgrade to £30 per month (Variety Bundle); and to £36 per month (Family Bundle) if they'd like any of the content in HD.

Other providers have options that include these genres and HD at a much lower price, albeit that there may be a smaller selection.

Personally, I wouldn’t tie myself to a particular package/provider for a potential discount of £18 over 12 months.

[Deleted User]

Yeah like freeview HD which is free.

VisionMan

pen1 wrote: »

Other providers have options that include these genres and HD at a much lower price, albeit that there may be a smaller selection.

Personally, I wouldn’t tie myself to a particular package/provider for a potential discount of £18 over 12 months.

I agree. YouView from both BT and TT provide much cheaper alternatives. A smaller but broader subset. And standalone Sky Sports as well. Don't 'cha just love competition?