Cringey SMA baby milk ad!

fierystormcloud

Honestly the bit where they say 'we've really gotten to know mums?! And you're doing great.' :mad:

Anyone else find this horribly patronising and condescending? Do mums needs SMA or anyone else to tell them they're 'doing great?'

Makes me cringe... Oh THANK you SMA for your approval: all the mums feel sooooo much better now they know you think they are doing great.

And what about dads? Are they not doing great too? :huh:

sulphate

I'm a new mummy and think the ad is quite sweet although I breastfeed currently so it doesn't succeed in selling its formula to me just yet

j.e.j.

fierystormcloud wrote: »

Honestly the bit where they say 'we've really gotten to know mums?! And you're doing great.' :mad:

Anyone else find this horribly patronising and condescending? Do mums needs SMA or anyone else to tell them they're 'doing great?'

Makes me cringe... Oh THANK you SMA for your approval: all the mums feel sooooo much better now they know you think they are doing great.

And what about dads? Are they not doing great too? :huh:

I'm not even a parent and the ad makes me cringe! I feel quite annoyed on behalf of the mums out there who obviously need to be told in a condescending faux-caring voice that they're "doing great"

fierystormcloud

j.e.j. wrote: »

I'm not even a parent and the ad makes me cringe! I feel quite annoyed on behalf of the mums out there who obviously need to be told in a condescending faux-caring voice that they're "doing great"

Haha, not just me then? I hate it so much. And every mum I have spoke to about it, says it makes them cringe. :rotfl:

duchy

But the point of an advert is you notice and remember the company/product .........so cringemaking as it is-it has done its job because we're talking about the company by name

Maggie.Moo_2

Absolutely.

I've never used formula so I'm always interested in the adverts to see if I would've been persuaded to use a particular brand but I find myself indifferent to most of them. This one however is just infuriating. Straight away I thought it should be aimed at dads as well as mums, then I thought it was really patronising and then I wondered about the mums who, for whatever reason, actually aren't doing a great job and how this could affect them.

Maybe I would've reacted differently when I was new to parenting but I just get angry whenever I see/think about this now.

But as duchy said, the aim of advertising is to recall this brand over another. I'm thinking back to the GoCompare opera guy and how much everyone hated those adverts but we definitely knew that you could go to the website to compare car insurance etc.

jemb

duchy wrote: »

But the point of an advert is you notice and remember the company/product .........so cringemaking as it is-it has done its job because we're talking about the company by name

Agreed. Love it or hate it you're still talking about it. The power of advertising. (The area I work in). On a 'Mummy note' though, I like the ad. It's almost a big "!!!! you" to the health visitor/ breast feeding nazis that I encountered.

barbiedoll

duchy wrote: »

But the point of an advert is you notice and remember the company/product .........so cringemaking as it is-it has done its job because we're talking about the company by name

This is true but I have to admit, I thought the ad was for Cow & Gate! (C&W newborn formula comes in a red box too)

Follow-on milk is a nonsense product anyway, I heard that it was only invented to get around the advertising ban on newborn formula. As for mums "doing great"......how condescending! :mad:

shell_girl

Unless your health visitor was conspiring to commit genocide then I highly doubt she or he was a 'breast feeding Nazi'. Fair enough if breast feeding isn't for you personally but please think about how massively offensive it is on so many levels to use that term so flippantly :-(

I do appreciate that for many women breastfeeding is an emotive issue but it's telling that less than ten posts in on a thread about formula advertising that term is already being used.

Yolina

jemb wrote: »

Love it or hate it you're still talking about it. The power of advertising. (The area I work in).

I am your worst nightmare then I Whilst I can obviously remember the general type of product advertised, I don't remember the brands :rotfl: my brain just tunes that out, always been that way. There is *one* exception (that confirms the rule!) and it was the Dunlop "tested for the unexpected" advert in the early 90s, which was utterly brilliant - however, it never made me buy those tyres if others were more suitable for my car

KathyBerry

haha it is a bit cringeworthy but 99% of ads are haha