Cringey SMA baby milk ad!

Honestly the bit where they say 'we've really gotten to know mums?! And you're doing great.' :mad:

Anyone else find this horribly patronising and condescending? Do mums needs SMA or anyone else to tell them they're 'doing great?' ;)

Makes me cringe... Oh THANK you SMA for your approval: all the mums feel sooooo much better now they know you think they are doing great.

And what about dads? Are they not doing great too? :huh:
cooeeeeeeeee :j :wave:

Comments

  • sulphate
    sulphate Posts: 1,235 Forumite
    I'm a new mummy and think the ad is quite sweet although I breastfeed currently so it doesn't succeed in selling its formula to me just yet ;)
  • j.e.j.
    j.e.j. Posts: 9,672 Forumite
    Combo Breaker First Post
    Honestly the bit where they say 'we've really gotten to know mums?! And you're doing great.' :mad:

    Anyone else find this horribly patronising and condescending? Do mums needs SMA or anyone else to tell them they're 'doing great?' ;)

    Makes me cringe... Oh THANK you SMA for your approval: all the mums feel sooooo much better now they know you think they are doing great.

    And what about dads? Are they not doing great too? :huh:

    I'm not even a parent and the ad makes me cringe! I feel quite annoyed on behalf of the mums out there who obviously need to be told in a condescending faux-caring voice that they're "doing great" 11.gif
  • j.e.j. wrote: »
    I'm not even a parent and the ad makes me cringe! I feel quite annoyed on behalf of the mums out there who obviously need to be told in a condescending faux-caring voice that they're "doing great" 11.gif

    Haha, not just me then? I hate it so much. And every mum I have spoke to about it, says it makes them cringe. :rotfl:
    cooeeeeeeeee :j :wave:
  • duchy
    duchy Posts: 19,511 Forumite
    First Post First Anniversary Combo Breaker Xmas Saver!
    But the point of an advert is you notice and remember the company/product .........so cringemaking as it is-it has done its job because we're talking about the company by name
    I Would Rather Climb A Mountain Than Crawl Into A Hole

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  • Maggie.Moo_2
    Maggie.Moo_2 Posts: 76 Forumite
    edited 16 March 2015 at 1:56PM
    Absolutely.

    I've never used formula so I'm always interested in the adverts to see if I would've been persuaded to use a particular brand but I find myself indifferent to most of them. This one however is just infuriating. Straight away I thought it should be aimed at dads as well as mums, then I thought it was really patronising and then I wondered about the mums who, for whatever reason, actually aren't doing a great job and how this could affect them.

    Maybe I would've reacted differently when I was new to parenting but I just get angry whenever I see/think about this now.

    But as duchy said, the aim of advertising is to recall this brand over another. I'm thinking back to the GoCompare opera guy and how much everyone hated those adverts but we definitely knew that you could go to the website to compare car insurance etc.
    Apologies for any typos, my phone can't handle the forums.
  • jemb
    jemb Posts: 910 Forumite
    duchy wrote: »
    But the point of an advert is you notice and remember the company/product .........so cringemaking as it is-it has done its job because we're talking about the company by name

    Agreed. Love it or hate it you're still talking about it. The power of advertising. (The area I work in). On a 'Mummy note' though, I like the ad. It's almost a big "!!!! you" to the health visitor/ breast feeding nazis that I encountered.
    Married the lovely Mr P 28th April 2012. Little P born 29th Jan 2014
  • barbiedoll
    barbiedoll Posts: 5,326 Forumite
    First Anniversary First Post Name Dropper Combo Breaker
    duchy wrote: »
    But the point of an advert is you notice and remember the company/product .........so cringemaking as it is-it has done its job because we're talking about the company by name

    This is true but I have to admit, I thought the ad was for Cow & Gate! (C&W newborn formula comes in a red box too)

    Follow-on milk is a nonsense product anyway, I heard that it was only invented to get around the advertising ban on newborn formula. As for mums "doing great"......how condescending! :mad:
    "I may be many things but not being indiscreet isn't one of them"
  • shell_girl
    shell_girl Posts: 642 Forumite
    Unless your health visitor was conspiring to commit genocide then I highly doubt she or he was a 'breast feeding Nazi'. Fair enough if breast feeding isn't for you personally but please think about how massively offensive it is on so many levels to use that term so flippantly :-(

    I do appreciate that for many women breastfeeding is an emotive issue but it's telling that less than ten posts in on a thread about formula advertising that term is already being used.
    Don't suffer alone - if you are experiencing Domestic Abuse contact the National Domestic Abuse Helplines
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  • Yolina
    Yolina Posts: 2,262 Forumite
    jemb wrote: »
    Love it or hate it you're still talking about it. The power of advertising. (The area I work in).
    I am your worst nightmare then :D I Whilst I can obviously remember the general type of product advertised, I don't remember the brands :rotfl: my brain just tunes that out, always been that way. There is *one* exception (that confirms the rule!) and it was the Dunlop "tested for the unexpected" advert in the early 90s, which was utterly brilliant - however, it never made me buy those tyres if others were more suitable for my car ;)
    Now free from the incompetence of vodafail
  • haha it is a bit cringeworthy but 99% of ads are haha
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