Several smaller packs cheaper than larger pack

Thought the stores had stopped doing this...

ASDA Chosen by You Cook From Frozen Chicken Breast Fillets 500g £1.97
ASDA Chosen by You Cook From Frozen Chicken Breast Fillets 1kg £5.00

Buy two of the smaller packs, get the same amount of chicken but pay £1.06 less :o
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Comments

  • They probably sell more of the smaller packs, which are also easier to handle and useful for people who want to buy smaller packs of things so they're "fresher" (although this isn't really relevant for frozen chicken pieces).

    Just think of it as saving money is your reward for paying attention at school!
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  • Edwardia
    Edwardia Posts: 9,170 Forumite
    Sainsbury's has done this before with pasta. Also if you're buying some of their beer offers it might be a saving if you buy the more expensive ones and dearer if you want say 3 of the cheaper ones.
  • bambos
    bambos Posts: 284 Forumite
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    I had the same at Tesco this week.

    3litre Juicee £2.98

    Or x2 1L for £1.50 so four litres for £3
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  • zygurat789
    zygurat789 Posts: 4,263 Forumite
    Part of the Furniture Combo Breaker
    A Tesco buyer told me the smaller pack was a loss leader for comparison with other supermarkets, the larger pack was the economic price.
    The only thing that is constant is change.
  • robin58
    robin58 Posts: 2,802 Forumite
    zygurat789 wrote: »
    A Tesco buyer told me the smaller pack was a loss leader for comparison with other supermarkets, the larger pack was the economic price.

    But anybody with sense would buy the smaller cheaper packets that give you more for your money than the big packets.

    No wonder with this type of arithmetic Tesco is losing money.
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  • stephen77
    stephen77 Posts: 10,342 Forumite
    Part of the Furniture 10,000 Posts Name Dropper
    It happens in many supermarkets on a variety of products from foods to washing powders.


    I often look at price per kg as my guide.


    As above it can be often cheaper to make smaller packs as the manufacturer is geared up to that portion size.
  • maman
    maman Posts: 29,614 Forumite
    Part of the Furniture 10,000 Posts Name Dropper
    stephen77 wrote: »
    It happens in many supermarkets on a variety of products from foods to washing powders.


    I often look at price per kg as my guide.


    As above it can be often cheaper to make smaller packs as the manufacturer is geared up to that portion size.


    I always do that.
  • zygurat789
    zygurat789 Posts: 4,263 Forumite
    Part of the Furniture Combo Breaker
    robin58 wrote: »
    But anybody with sense would buy the smaller cheaper packets that give you more for your money than the big packets.

    No wonder with this type of arithmetic Tesco is losing money.

    But, as you will see reading on this board, not everyone actually compares the price of the large and small sizes because they haven't time, can't be bothered or the items aren't anywhere near each other, and if they did some would be unable to decide which was the better value judging by the standard of maths in the UK today.

    You and I might get the bargins but I doubt Tesco lose that much by this practice, however, this is the sort of marketting that drives Tesco customers into the shops of the discounters.
    The only thing that is constant is change.
  • stephen77
    stephen77 Posts: 10,342 Forumite
    Part of the Furniture 10,000 Posts Name Dropper
    zygurat789 wrote: »
    But, as you will see reading on this board, not everyone actually compares the price of the large and small sizes because they haven't time, can't be bothered or the items aren't anywhere near each other, and if they did some would be unable to decide which was the better value judging by the standard of maths in the UK today.

    You and I might get the bargins but I doubt Tesco lose that much by this practice, however, this is the sort of marketting that drives Tesco customers into the shops of the discounters.

    Even the discounters do this.
    Some the pricing makes no sense what's so ever.
  • stephen77
    stephen77 Posts: 10,342 Forumite
    Part of the Furniture 10,000 Posts Name Dropper
    I find crisps and chocolate the weirdest in pricing.

    Especially on the likes of Cadbury on multi packs. big bars, small bars especially as they often promoting certain lines the pricing is all over the place.
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