Several smaller packs cheaper than larger pack

glider3560

Thought the stores had stopped doing this...

ASDA Chosen by You Cook From Frozen Chicken Breast Fillets 500g £1.97
ASDA Chosen by You Cook From Frozen Chicken Breast Fillets 1kg £5.00

Buy two of the smaller packs, get the same amount of chicken but pay £1.06 less

Owain_Moneysaver

They probably sell more of the smaller packs, which are also easier to handle and useful for people who want to buy smaller packs of things so they're "fresher" (although this isn't really relevant for frozen chicken pieces).

Just think of it as saving money is your reward for paying attention at school!

Edwardia

Sainsbury's has done this before with pasta. Also if you're buying some of their beer offers it might be a saving if you buy the more expensive ones and dearer if you want say 3 of the cheaper ones.

bambos

I had the same at Tesco this week.

3litre Juicee £2.98

Or x2 1L for £1.50 so four litres for £3

zygurat789

A Tesco buyer told me the smaller pack was a loss leader for comparison with other supermarkets, the larger pack was the economic price.

robin58

zygurat789 wrote: »

A Tesco buyer told me the smaller pack was a loss leader for comparison with other supermarkets, the larger pack was the economic price.

But anybody with sense would buy the smaller cheaper packets that give you more for your money than the big packets.

No wonder with this type of arithmetic Tesco is losing money.

stephen77

It happens in many supermarkets on a variety of products from foods to washing powders.


I often look at price per kg as my guide.


As above it can be often cheaper to make smaller packs as the manufacturer is geared up to that portion size.

maman

stephen77 wrote: »

It happens in many supermarkets on a variety of products from foods to washing powders.


I often look at price per kg as my guide.


As above it can be often cheaper to make smaller packs as the manufacturer is geared up to that portion size.

I always do that.

zygurat789

robin58 wrote: »

But anybody with sense would buy the smaller cheaper packets that give you more for your money than the big packets.

No wonder with this type of arithmetic Tesco is losing money.

But, as you will see reading on this board, not everyone actually compares the price of the large and small sizes because they haven't time, can't be bothered or the items aren't anywhere near each other, and if they did some would be unable to decide which was the better value judging by the standard of maths in the UK today.

You and I might get the bargins but I doubt Tesco lose that much by this practice, however, this is the sort of marketting that drives Tesco customers into the shops of the discounters.

stephen77

zygurat789 wrote: »

But, as you will see reading on this board, not everyone actually compares the price of the large and small sizes because they haven't time, can't be bothered or the items aren't anywhere near each other, and if they did some would be unable to decide which was the better value judging by the standard of maths in the UK today.

You and I might get the bargins but I doubt Tesco lose that much by this practice, however, this is the sort of marketting that drives Tesco customers into the shops of the discounters.

Even the discounters do this.
Some the pricing makes no sense what's so ever.

stephen77

I find crisps and chocolate the weirdest in pricing.

Especially on the likes of Cadbury on multi packs. big bars, small bars especially as they often promoting certain lines the pricing is all over the place.