MSE News: EE to axe 'Orange Wednesdays' from February

System

O2 seem to offer half price deals with Cineworld.

goggle wrote: »

well, Orange Wednesdays always discriminated against people who had to work Weds evenings and those without friends - never understood why you couldn't get a 1/2 price ticket instead of one free if you didn't have a friend! Same thing surely & I actually spend more at the cinema when I'm on my own (treat of an ice cream etc) than if I go with a friend (bag of sweets in pocket to share!) ...

A_Flock_Of_Sheep

I'd rather all the firms dump the perks all together and just offer a lower price for everyone.

I have Vodafone and their Spotify, Sky thingy and so on offers but will never use them. Just not interested and it wasn't the selling point for me. That was 20% off through a family member's work discount scheme. O2 offered a discount through the same family member's scheme but the iPhone 6 was excluded and EE offered nothing.

Plus Vodafone is only a 12 month contract. Was a fairly large upfront payment though. It will be off commitment before I know it. Im not sure how they make any money out of me as I get Unlimited calls, texts and 20GB data and unlimited data for first three months and by the time I take the £699 phone out of the equation the airtime works out at about £21 a month. Even SIM only isn't that cheap.

Horizon81

All good things must come to an end.


I hope it makes enough of a dent in cinemas profits to cause them to bring their normal prices down. £7.50 on average for an adult ticket to watch a film is a disgrace.

prowla

bsms1147 wrote: »

Boooooooooooo

Yep - boooooooo.

sjbrun

Horizon81 wrote: »

All good things must come to an end.


I hope it makes enough of a dent in cinemas profits to cause them to bring their normal prices down. £7.50 on average for an adult ticket to watch a film is a disgrace.

£7.50 is cheap, which cinema do you go to? I'm paying between 8 and 10 or more if I want Imax or 3D

I think they will bring in some sort of a streaming offer but I cant see it being anywhere near as good.

Weyoun

gsmlnx wrote: »

And the exodus of PAYG customers starts now.

I'll certainly be leaving them. I've not stuck with them (EE, and previously Orange) this long for their fantastic customer service!

asajj

"The offer will be replaced with a new entertainment deal from EE, although the details of this are yet to be announced.Industry insiders also suggest the 2for1 cinema deal may be taken over by comparison site Compare the Market. A spokesman for Compare the Market told us: "We can confirm that we are currently exploring a mutually beneficial partnership with the cinema industry.""

TrickyTree83

I've been with Orange since before 2000 and haven't changed supplier in all that time. This was a key perk for me and my wife who enjoy getting out to see movies on a regular basis using this offer. Just called to complain that they're stopping this service and asked if they had any details on what they're replacing it with - no details at all.

I suggested next time they figure out what they're going to replace it with before they announce the cancellation, especially since Orange Wednesdays ends in Feb 2015 and my contract ends in March 2015, after all this time I'm seriously considering leaving. Especially if other suppliers can give us a similar perk.

Bad move EE.

Pincher

Does Orange/EE actually pay the cinema any money for this perk?As we found out recently, suppliers actually pay TESCO to stock their products. The cinema can get some revenue for seats that were empty any way, and they also make extra on pop corn and ice cream.


There is Super Tuesday currently, and off peak prices before 4 or 5pm. I wouldn't be surprised if the cinemas simply come up with an equivalent offer to boost off peak revenue.

asajj

From what I know, there is serious marketing budget behind these perks.
As such O2 pays retailers good sums of money for Priority.