Sainsbury's Brand Match and Tesco

DCFC79

For those of you interested, as from 2/10/14 Tesco will no longer be part of Brand Match.

Mazcabs

Just received an email about this - apparently this is because Asda is seen as the benchmark on price

planetf1

I suspect they're thinking Tesco will be going all out with a price war

DCFC79

Mazcabs wrote: »

Just received an email about this - apparently this is because Asda is seen as the benchmark on price

Yes thats what it says on www.sainsburys.co.uk/brandmatch

marvin

It is good to see that when they see the suffering of their poor unfortunate rival they pitch in and help their flagging sales......

If it is on offer in Tesco now you have to buy it from Tesco as far as Sainsburys is concerned.

The return of shopping around (as if it ever finished just got electronic).

Pleut

DCFC79 wrote: »

Yes thats what it says on https://www.sainsburys.co.uk/bandmatch

https://www.sainsburys.co.uk/brandmatch

robin58

Wow!

That ain't going to affect me.

Have had ONE 10p off voucher since scheme started.

marvin

robin58 wrote: »

Wow!

That ain't going to affect me.

Have had ONE 10p off voucher since scheme started.

That would be because you have not been targeting the Brand Match and just buying what you want.

These schemes only really work if you put effort in and make sure you split that which is on offer elsewhere away from what is on offer at the store you are shopping in.

robin58

marvin wrote: »

That would be because you have not been targeting the Brand Match and just buying what you want.

These schemes only really work if you put effort in and make sure you split that which is on offer elsewhere away from what is on offer at the store you are shopping in.

I know that could be the case but I have started to shop elsewhere which is a lot cheaper than messing about with brand match.

It will now no doubt be more in favor to the supermarket which I now consider to be more expensive than other supermarkets.

Even their Basic range is dearer than the others.

Instead of messing about with Brand Match, just give us all lower prices.

DCFC79

Pleut wrote: »

www.sainsburys.co.uk/brandmatch

Thanks, have now corrected it.

maman

robin58 wrote: »

Wow!

That ain't going to affect me.

Have had ONE 10p off voucher since scheme started.

I thought much the same.

marvin wrote: »

That would be because you have not been targeting the Brand Match and just buying what you want.

These schemes only really work if you put effort in and make sure you split that which is on offer elsewhere away from what is on offer at the store you are shopping in.

robin58 wrote: »

I know that could be the case but I have started to shop elsewhere which is a lot cheaper than messing about with brand match.

It will now no doubt be more in favor to the supermarket which I now consider to be more expensive than other supermarkets.

Even their Basic range is dearer than the others.

Instead of messing about with Brand Match, just give us all lower prices.

Then I realised that's because I buy very little from Sainsbury's these days and what I do buy is mostly on offer or a brand/staple that's not discounted anywhere. I've found that over the last year or so I've been able to get what I want from Aldi.


I think the big SMs are fighting a losing battle with money savvy shoppers.