Knowing your credit score will help you find the right mortgage...

tvfreek

I've been a member of Experian's Creditexpert.co.uk for years. irked by their most recent ad campaign citing the significance of credit score when applying for a mortgage.

As a senior broker, I've asked them to justify their claims before I ask the ASA to get it removed for misleading the public.

Course, I remember a time when people didn't place so much faith in websites........

rizla_king

This one?

https://www.youtube.com/watch?v=VqNs4leFdpc

The_Boss

tvfreek wrote: »

I've been a member of Experian's Creditexpert.co.uk for years. irked by their most recent ad campaign citing the significance of credit score when applying for a mortgage.

As a senior broker, I've asked them to justify their claims before I ask the ASA to get it removed for misleading the public.

Course, I remember a time when people didn't place so much faith in websites........

Is that the one that starts "Your credit score is yours" - I think it's a disgraceful advert that totally misleads people. Might even make my own complaint to the ASA.

Thrugelmir

tvfreek wrote: »

Course, I remember a time when people didn't place so much faith in websites........

Or spend so much time disputing their records! All of which has to be paid for.

tvfreek

Yes thats the advert.

Here is the email I've just sent.
Dear Sirs,

I've been a member of creditexpert.co.uk for a number of years now however the monthly cost of £9.99 represents little or no value at all.

Your staff are not very expert - certaily not with respect to consumer credit law or data protection, the information is owned entirely by the data controllers and you therefore effectively work for them, not the consumer whose fees you take on a monthly basis.

You make claims in your press advertisements which cannot be substantiated and taking all of this into consideration I respectively ask for the last year's membership fees to be returned.

Your service is not what it claims to be nor anything close.

Would you please refund £119.88 onto my debit card in the next 10 days.

I look forward to receiving your refund in 10 days however should you decline this request please be advised I am likely to consider civil action to recover this money and I will not hesitate to publicise this fact.

This email also acts as authority to cancel my membership - I do not need to call to confirm this - my words expressed here are sufficient for you to act on.

Yours sincerely,

J

The_Boss

Can you complain to the ASA online? I get so angry everytime I hear those blatant and unashamed lies in the advert from those crooks.

rizla_king

http://www.asa.org.uk/Consumers/How-to-complain.aspx

tvfreek

I sincerely hope they do the right thing and provide a refund, there will be no shortage of irony If I have to take creditexpert to court and obtaining a CCJ.

The_Boss

tvfreek wrote: »

I sincerely hope they do the right thing and provide a refund, there will be no shortage of irony If I have to take creditexpert to court and obtaining a CCJ.

Yeah! And obviously their credit score is so so important that they wouldn't want that to happen.

Hazzinho

The problem is 1/100 people have any idea about credit reports, most people only know about credit reports when they get rejected. Letters to a big multinational US company like Experian will get you nowhere. Pretty sure their t&c will cover anything you complain about regarding the scores.

The_Boss

Hazzinho wrote: »

The problem is 1/100 people have any idea about credit reports, most people only know about credit reports when they get rejected. Letters to a big multinational US company like Experian will get you nowhere. Pretty sure their t&c will cover anything you complain about regarding the scores.

Yeah, they will say it's an "Exeperian credit score" as opposed to a credit score, but they are playing on a common myth and know exactly what they are doing. I'm not sure how successful the refund attempt will be, but there can be no doubt that their advert is a downright lie and is deliberately misleading people right from the very first words. They shouldn't be allowed to continue to spread this myth to make money.