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SONY Cashback help

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I recently bought a Sony Camera online through Jessops, and the camera is offered with a £50 cashback. to my dismay, unlike Canon, whom i've had no problem with before, Sony's cashback is an application form. However, i mights as well just put my card number and pin online with the info they want. The require, name, address, date of birth, email, phone, bank card numer, account number, sort code, and my signature......then to send it through the post?? truthfully ..is it me, but i honestly think its a perfect opportunity for identity fraud, if it gets lost in transit. just keep getting pushed about between jessops and european Sony customer service. 
any advice gratefully accepted

any advice gratefully accepted
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With Sony, straight away they're making it as difficult as possible to apply, filled in pen, through the post, wait 28 days (28 working days?) You have to send the original receipt and European guarantee!.
In the small print it says proof of purchase is not proof of receipt - so i sent it recorded delivery (£1.75). They signed for it on 24th July.
I called them just to make sure i was on their system for processing, got a no. Called back again 2 days later, got a yes but there is a problem with the serial number I provided them. Was told today they haven't rectified it and they might get it sorted next week.
The cashback offer certainly was not the reason i bought this particular camera, just a perk which i'm claiming. Now, out of principle i will not let them win. There must be so many people who just give up this free cash!
Couldn't agree more, had to really fight for mine!
Stay clear
The one I applied for was £50 to the bank account not a gift card.
Apparently they made a payment on 8th September which failed in informatics (presumably some software).
They made another payment on 30th September which they said might take 10 working days. I've not received it yet.
No way should making a payment take this long, it's a joke.
The staff on the phone have been nice.
I've been patient IMO making only about 1 phone call a month but I've made about 6 phone calls so far so it's really annoying.
I can do faster payments overnight so this is willful IMO.
I feel like I'm being fobbed off in the hope that I will eventually give up. However £40 is lot of money to me notwithstanding the principal involved. I can't believe how poorly this is being dealt with by Sony.
If there is any other route to getting this resolved can someone let me know!
Today I got an email saying that they have denied my claim due to an invalid serial number and although they claim to be open until 5pm their 01204 line was closed at 4pm (moving to GMT is a basic consideration for a UK claim line).
Can't seem to find any other way to contact them.
From a marketing point of view they are shooting themselves in the foot as I'm less happy than if they'd never offered it in the first place.