Ryder Cup Tickets - Not transferable

Dear All
I have a problem - my Son and I were lucky enough to get a ticket each for the final day at this years Ryder Cup - however my Son can not now go (first day of University). As the tickets have a photo and their t&c's state "non transferable, non returnable.." etc. - I have contacted them and they can not help. I have a friend who is going on the Saturday and would love to offer him the ticket but can not transfer? - I'm not a ticket tout I just don't want to lose £148 and want to attend with a friend. Are they within their rights or should I insist / escalate / quote the relevant law?
Any/all suggestions or help would be very welcome

Many thanks
David

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