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EE phases out Orange brand in UK

cgk1
cgk1 Posts: 1,300 Forumite
Tenth Anniversary 1,000 Posts Combo Breaker
The future is bright but it may not be Orange for much longer in the UK. One of the world's most successful brands after it was created on these shores 20 years ago, the mobile phone network is to phase out its distinctive presence in Britain.

Orange has stopped signing new customers online in the UK and, along with sister company T-Mobile, it has closed its British internet shopfront.

The move is being seen as the first big step in parent company EE's gradual winding down of two of the best known names in British telecoms, as it seeks to move customers on to its new superfast 4G network.


http://www.theguardian.com/business/2014/apr/18/ee-phases-out-orange-mobile-brand-t-mobile-uk
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Comments

  • robbies_gal
    robbies_gal Posts: 7,895 Forumite
    Part of the Furniture 1,000 Posts
    oh well there goes my magic numbers
    What goes around-comes around
  • ZhugeEX
    ZhugeEX Posts: 1,163 Forumite
    edited 18 April 2014 at 9:39PM
    errr what?

    This is such a misleading title and such old news.

    Orange and T-Mobile online stores were shut down a while ago.
    But they still exist for existing customers and new sign ups. people can sign up to a new contract or upgrade with T-Mo and Orange in store or via telesales.

    Just the online store is gone to encourage people to buy EE. In store the staff will push EE and same on the phone. Only under last resort circumstances are EE staff to sell Orange/T-Mobile plans. Orange and T-Mobile still exist in their entirety.
  • neil40
    neil40 Posts: 753 Forumite
    Makes sense.
  • robbies_gal
    robbies_gal Posts: 7,895 Forumite
    Part of the Furniture 1,000 Posts
    but they are trying to phase them out z arent they

    i hope i can renew next year under orange still
    What goes around-comes around
  • ZhugeEX
    ZhugeEX Posts: 1,163 Forumite
    i hope i can renew next year under orange still

    Why?

    Orange are the worst of the two brands in terms of value for money.

    I'd have switched from Orange ages ago onto a different network. Hell even EE do better deals than Orange at the moment.
  • robbies_gal
    robbies_gal Posts: 7,895 Forumite
    Part of the Furniture 1,000 Posts
    i do get my magic numbers still which my husband and friends are on aswell once that goes i gues si'll have to move anyway
    What goes around-comes around
  • Orange/T Mobile days are numbered it would seem, but then that was the intention all along I imagine. Why create EE and still leave the other two in operation and in competition with each other?
    The single entity of EE is designed to maximise profits rather than to give customers more choice, and profits are what business is all about.
  • ZhugeEX
    ZhugeEX Posts: 1,163 Forumite
    i do get my magic numbers still which my husband and friends are on aswell once that goes i gues si'll have to move anyway

    Fair enough. But usually when signing a new modern contract you can get unlimited minutes or even free calls to the same network. Even giff gaff on payg do this.

    So worth looking at switching.
  • robbies_gal
    robbies_gal Posts: 7,895 Forumite
    Part of the Furniture 1,000 Posts
    yes i will do when it comes to it might have to be simo as the unltd contracts with phones are quite a hefty price
    What goes around-comes around
  • robbies_gal
    robbies_gal Posts: 7,895 Forumite
    Part of the Furniture 1,000 Posts
    forgot to add that i have a signal box as i cant get any networks signal in my house
    What goes around-comes around
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