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Google searching (local & interational) via SMS

Hope this hasn't been posted yet ...

Google have an SMS text searching function here. It is also a local search function, meaning it has similar results are directory enquires, i.e. if you sent pizza.YOURPOSTCODE to 64664 the results are sent back via text and will include local pizza companies in your area.

More information on the massive amounts of functions (driving directions, prices from froogle, definitions ...) it has on their website. Only works in the USA and the UK. According to Google, it's free - just the cost of the SMS (set by your service provider). I've only just started using it today so can't confirm the costs etc.

Assuming this the only cost (whilst in beta anyhow) really is just the price of a text message, this must make it one of the cheapest DQ services around?
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