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Plusnet BB+phone "offer" unfair practice?

Buyer beware, I guess, but after having their knuckles rapped by the ASA for "half price" broadband Plusnet are still guilty of sharp practice.

I signed up for Plusnet broadband requesting a deferred activation date (which they immediately ignored) in order to give plenty of notice to my existing ISP. I could have deferred my purchase but the introductory offer (which Plusnet are careful to avoid calling it) of £2.99 for 12 months seemed too good to miss. So with just hours to go on the existing "offer" (as the thoughtfully provided countdown timer showed) I signed up for broadband at the introductory price only to see it replaced by another "offer" for £2.75 when I checked later. It may only be a difference of around £12.50 a year but that's not really the point.

It's misleading to suggest an offer is of limited duration when it is replaced by an identical product at a less expensive price immediately after.

The Trading Standards website states
The following practices are considered unfair in all circumstances...Falsely stating that the product will only be available for a limited time or that special terms for that product will only be available for a certain time with a view to persuading you to make an immediate decision about the purchase.

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