MSE News: Payday loan ads should be banned from kids' TV, MoneySavingExpert.com says

Former_MSE_Helen

"One in three parents say their children have repeated payday loan ads' slogans, says MoneySavingExpert.com..."

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Payday loan ads should be banned from kids' TV, MoneySavingExpert.com says




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fermi

Noticed Martin brought this up in parliament select committee today, after someone tweeted this morning:

@MartinSLewis my son (5) suggested a Wonga loan to buy more apps on the iPad. Ads had got into his head it was free money! I was shocked.

dealer_wins

I do actually agree with this.

Sedge123

I agree too, well done for tackling this - its ad like these which our children will remember for all the wrong reasons.

UKParliament

For those who might want to watch the evidence session, it is available on Parliament TV (Silverlight or Windows Media Player are required to stream Parliament TV):
http://www.parliamentlive.tv/Main/Player.aspx?meetingId=14115

The Business, Innovation and Skills Committee held a one-off evidence session on Tuesday 5 November on the regulation of pay-day loan companies, following up on some of the issues raised in the Committee’s 2012 Report on Debt Management.

The Committee questioned representatives of payday loan companies, the regulatory and consumer advice bodies - including Martin Lewis from MoneySaving Expert, as well as the Financial Conduct Authority who take over as the new regulator for consumer credit, in April 2014.

We hope this link is useful for those who are interested in watching the session.

Thanks
DOT

clareybear

fermi wrote: »

Noticed Martin brought this up in parliament select committee today, after someone tweeted this morning:

I was also surprised to see Wonga advertising on the free version of the Wreck it Ralph game on the iPad.

ratious

I complained to the ASA several years back because of the frequency of "consolidating loans" adverts on childrens TV channels, stating that this sends the wrong message to children. I was told that they could only deal with specific adverts not the culture of how companies were using the wrong outlet for their product. Best of luck Martin with this campaign

Clive_Woody

Could not agree more, I have heard my children singing the jingles from these ads. Very unimpressed.

Personally I would like them (Pay day loans) to be given the same restrictions as cigarette advertising.

supergran40

I'm shocked, I thought there were strict rules on what ads can be shown during children's programmes. These ads are totally inappropriate.

momist

Clive_Woody wrote: »

Personally I would like them (Pay day loans) to be given the same restrictions as cigarette advertising.

For this to happen, I think there would need to be legislation. Should this become the subject of one of those e-petitions to the government?

moneysaver2014_2

Is there yet an on-line petition to the Government that we can sign regarding this?