What food/groceries are cheaper at Iceland?

norabatty_2

About a month ago, I discovered that our local Iceland were selling 2 loaves of Kingsmill bread for £1.50 and that 2 litres of milk cost an impressive 85p. Realising this was way cheaper than Mr T or Mr S or Mr A, I decided to make a weekly trip by foot to get all the bread and milk we need. I spend £4.05 in there every week purchasing 2 loaves of bread and 6 litres of milk.

Then, I noticed the Iceland Bonus Card so I signed up and eagerly awaited my introductory money off coupons. They arrived last week and were disappointing to say the least. £2 off £20. Considering the shop is on a pedestrianized street, you would need to order a home delivery and you can only do that when you spend £25. So they might as well have sent me a £2 off £25 voucher. Hardly the most generous welcoming gift of all time!

But anyway, £2 is better than nothing and would be happy to spend the £25 if I thought I was getting good value for money. I have noticed that many of the premium branded products in Iceland are not as cheap as I would have expected, and some of their fresh veg is overpriced while others are as expected. I don't eat "microwave meals" so anything readymade is not an option. However, I would be happy to purchase fresh/frozen veg and meat/fish so long as it wasn't breaded or made unhealthy with coatings of some sort. We don't consume fizzy drinks either.

I was wondering if anybody had done some research as to what products are cheaper in Iceland than elsewhere - unfortunately they don't list their prices online so I can't really compare them with any other retailers too easily.

Any suggestions are gratefully received

daveyj792

From my memory a lot of things are priced £1, £2, or £5, so if it is for products that are normally more than these prices in other shops they might be worth picking up. Stick with the bonus card, I think they do send quite frequent offers and you will be able to make use of some of them even if that first one wasn't very beneficial to you.

cheltenhamgal

I shop in Iceland frequently as it is the closest "supermarket" to where I live. I have never done any research as such but I frequently buy their Honey Roast Ham, £1 for 5 slices as it is lovely and doesn't have a processed taste, also their Bernard Matthew Turkey slices, £1 for 5 slices, their milk and bread like you said. Their soap powder is £2 for a box but I cannot remember how many washes you get, 13 or 16 springs to mind. Their flavoured 2L bottles of water are 2 for £1 which my daughter loves. It may take you a couple of trips to get used to the offers/pricing. Their offers do change frequently too and can be very competative.
Their website does include prices
http://www.iceland.co.uk/our-food/frozen-food/roast-from-frozen for example
I have used the free delivery service upon occasion and so far it has never been late.

cheltenhamgal

Also you can actually "save" money on the Bonus Card, by asking when you pay for your shopping for money to be added on.

welshee

Most foods at ICELAND are CRAP as stated by their MD when the horsemeat crisis was on.
So a good idea is to just buy the cheap milk and scarper.
His words CRAP not mine.

norabatty_2

welshee wrote: »

Most foods at ICELAND are CRAP as stated by their MD when the horsemeat crisis was on.
So a good idea is to just buy the cheap milk and scarper.
His words CRAP not mine.

I'm pretty sure he said this:

‘I wouldn’t eat value supermarket products because they won’t contain much meat. There will be other things in there, whether it’s rusk or filler or whatever it is.’
‘Iceland has never sold economy products – we do not sell cheap food.’
‘We have one brand of food, one level of food . . . we know where all our food comes from, we follow the supply chain right the way through and it’s very short.’



Source: http://www.dailymail.co.uk/news/article-2280005/Horsemeat-Boss-budget-supermarket-Iceland-shock-claim-Waitrose-chief-warns-cheap-food-risks.html#ixzz2ajsgu7Mj

so I don't think that's really the same!

norabatty_2

cheltenhamgal wrote: »

I shop in Iceland frequently as it is the closest "supermarket" to where I live. I have never done any research as such but I frequently buy their Honey Roast Ham, £1 for 5 slices as it is lovely and doesn't have a processed taste, also their Bernard Matthew Turkey slices, £1 for 5 slices, their milk and bread like you said. Their soap powder is £2 for a box but I cannot remember how many washes you get, 13 or 16 springs to mind. Their flavoured 2L bottles of water are 2 for £1 which my daughter loves. It may take you a couple of trips to get used to the offers/pricing. Their offers do change frequently too and can be very competative.
Their website does include prices
http://www.iceland.co.uk/our-food/frozen-food/roast-from-frozen for example
I have used the free delivery service upon occasion and so far it has never been late.

Thanks for the advice and the link, don't know how I managed to miss that cos I did look on their website but obviously not hard enough!

MysteryMe

welshee wrote: »

Most foods at ICELAND are CRAP as stated by their MD when the horsemeat crisis was on.
So a good idea is to just buy the cheap milk and scarper.
His words CRAP not mine.

If you are going to make that kind of allegation you should put up a link to the quotes where he said that.

MysteryMe

Iceland often have good offers on teabags. Bread and milk are good buys. Frozen veg and fish is reasonably priced. I hadn't shopped in Iceland for years but was pleasantly surprised with the range of goods sold. I do not personally find their fruit and veg top quality.

Edwardia

For a while, Iceland did Internet ordering and I used them then. Prices worked out about 14% cheaper than Sainsbury's. Iceland did organic frozen veg for awhile too but couldn't have publicised it that well cos I never knew.

I hated the frozen mince, it was more extruded pellets than mince, but I think their fish is pretty good for the money as is the veg. Also, they're the best place if you've got a family party for nibbles, cheesecakes, stuff like that - way cheaper than Marks and Spencer or Waitrose.

Burgen bread is cheaper at Iceland than in my local Sainsbury's.

sharond101

We buy the Iceland own crispy coated chunky chips which are £1 for a bag of 1kg and are nicer than McCain in our opinion.