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the price of goods brought online different to price on goods when delivered

I ordered an item from M&S and paid £20 (they were £25 but had 20% off), collected them from store yesterday and when trying on noticed that are priced up at £19.50 - full M&S label with exact item desc etc
I have contacted M&S and they say
In accordance with the distance selling legislation, we’re not required to change the labels for items when the prices increase, if they’re from our ordering stock. This is because of the enormous amount of waste that would be generated by replacing the packaging and labels.

I know I have only paid 50p more than priced, but is this correct and is this allowed? Obviously if they are £19.50 I would have expected them to be 20% off that price also, they are still online at the price I paid and have been for the last two weeks at least as I have looked at them at least three times previously
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