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Free fish @ Sainsburys Friday 25th January
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sarah1972
Posts: 19,393 Senior Ambassador
http://www.j-sainsbury.co.uk/media/latest-stories/2013/20130123-sainsburys-helps-the-nation-switch-the-fish/
On Friday 25th January 2013, Sainsbury’s is set to give away seven tonnes of lesser known British fish (lemon sole, mussels, Cornish sardines, coley fillets and loch trout fillets) to encourage customers to expand their food repertoire and eat alternative species. ‘Switch the Fish Day’ is part of the retailer’s continued commitment to sustainable fish.
When a customer asks for one of the Big Five species (cod, haddock, tuna, salmon and prawns) at the fish counter on ‘Switch the Fish Day’ they can try a lesser known alternative for free*. The launch builds on the success of Sainsbury’s first ‘Switch the Fish Day’ in 2011 which saw sales of fish soar by 12% across fish counters on the day. Following the campaign sales of alternatives increased with rainbow trout +42% and coley +11.4%, while 8 tonnes of megrim sold – a specie that 85% of the population had never heard of before, according to Sainsbury’s research.
The Switch the Fish campaign launches alongside new research from Sainsbury’s which shows cookbooks aimed at families and children continue to encourage the consumption of the Big Five species. The research, which analysed the top 25 children’s and family cookbooks in the UK, shows that 78% of all fish recipes required one of the Big Five species. Across all fish recipes salmon was the most commonly featured fish (25%), followed by prawns (14%) and tuna (14%). Of the 22% of recipes which contained alternative species, mackerel came out on top, included in 5% of all fish recipes, followed by trout and seabass (2% each). Perhaps most worrying, only three books across the whole sample, contained messages about sustainability and the importance of using lesser known species.
Sainsbury’s hopes that the Switch the Fish campaign will better help educate consumers about making sustainable choices. As part of Sainsbury’s commitment, 18,000 counters colleagues have gone through training at the Sainsbury’s food colleges.
Justin King, Sainsbury’s CEO said: “Sainsbury’s is committed to fishing responsibly and helping change UK fish eating habits. We know our customers care about responsibly sourced food and this is a great opportunity for them to try some alternative British fish for free.
This year Switch the Fish is set to be bigger, together with our colleague training and partnership with Fishermen’s Mission, we are working towards sustainable fish for the future.”
Commenting on the research, author of children’s cookbook series Florentine and Pig, Eva Katzler said: “It’s vital that we engage children with the principles of good food from a young age. Teaching them about the importance of sustainability, nutrition and sensible eating in their formative years will help shape the mindset of future generations. Sainsbury’s Switch the Fish campaign is a great way for families to try new species of fish, which are just as delicious as the most popular varieties, and will help them better understand the importance of making sustainable choices”
Also launched on ‘Switch the Fish Day’ is a new partnership with Fishermen’s Mission, a charity that offers support to fishermen and their families in times of crisis. For three weeks from 25th January, Sainsbury’s will donate 5p from every pack sold of the five alternative species to the charity, hoping to raise over £13,000 which will cover the cost of the mission’s work in the South West of England for over a month. Money raised will be used for services including visiting injured fishermen, supporting families and providing 24/7 emergency help for working fishermen. For the duration of the three-week campaign, all Sainsbury’s fish counters will offer customers a free Switch the Fish booklet with recipes and tips for cooking and preparing fish.
This launch is the latest in a series of high profile awareness campaigns of sustainable fish, which included Sainsbury’s first Switch the Fish initiative in 2011. It also follows a major study from Sainsbury’s into fish consumption and attitudes in the UK. The ‘Our future with fish’ report revealed a marked shift in consumer buying habits as more and more people purchase lesser known, alternative fish which are more abundant in our oceans and that by 2030 over half (52%) of all fish products sold will be outside of the UK’s most popular Big Five species.
*Whilst stocks last – offer limited to one free portion of lemon sole, mussels, Cornish sardines, coley fillets or Loch trout fillets per customer, per transaction, subject to availability. Free portion of fish must be scanned at the checkout for the discount to be applied.
Lemon Sole: Low in fat and high in protein, lemon sole is a flat fish with delicate, sweet flesh – delicious when cooked on the bone, as it retains flavour and moisture. While it doesn’t actually taste of lemon, with a flavour that’s similar to haddock, it can also be used as an alternative in any recipe that calls for Dover sole.
Mussels: Quick and easy to cook, mussels can be turned into an impressive meal in minutes with very little preparation. Mussels from the counter are alive when bought, so don’t buy them too far ahead. Our MSC-certified mussels are rope-grown, which means they don’t have any grit in them. Mussels are safe and easy to eat straight out of their shells – the ultimate convenience food!
Cornish sardines: Sardines (also known as pilchards) are an oil-rich fish naturally high in Omega-3, and they also provide a variety of vitamins and minerals. Ours come from an iconic fishery in Cornwall that’s been exporting fish since 1555! They’re MSC-certified and available fresh from our fish counters from July to February.
Coley fillets: Coley is one of the best-value white fish available, with a great flavour and lovely meaty flakes. A member of the cod family, it has a natural off-white colour which disappears on cooking – don’t be put off, top chefs aren’t! Ours is landed in Scotland, and sold fresh on our fish counters as fillets.
Loch trout fillets: The loch trout is actually a large rainbow trout that has been reared in a seawater environment. It is high in healthy Omega-3 with stunning orangey-pink flesh. A great alternative to salmon, it’s hugely versatile and can be cooked whole or as fillets. Fillets can be bought from our fish counters, and are also available, pre-packaged, in our fish aisle
On Friday 25th January 2013, Sainsbury’s is set to give away seven tonnes of lesser known British fish (lemon sole, mussels, Cornish sardines, coley fillets and loch trout fillets) to encourage customers to expand their food repertoire and eat alternative species. ‘Switch the Fish Day’ is part of the retailer’s continued commitment to sustainable fish.
When a customer asks for one of the Big Five species (cod, haddock, tuna, salmon and prawns) at the fish counter on ‘Switch the Fish Day’ they can try a lesser known alternative for free*. The launch builds on the success of Sainsbury’s first ‘Switch the Fish Day’ in 2011 which saw sales of fish soar by 12% across fish counters on the day. Following the campaign sales of alternatives increased with rainbow trout +42% and coley +11.4%, while 8 tonnes of megrim sold – a specie that 85% of the population had never heard of before, according to Sainsbury’s research.
The Switch the Fish campaign launches alongside new research from Sainsbury’s which shows cookbooks aimed at families and children continue to encourage the consumption of the Big Five species. The research, which analysed the top 25 children’s and family cookbooks in the UK, shows that 78% of all fish recipes required one of the Big Five species. Across all fish recipes salmon was the most commonly featured fish (25%), followed by prawns (14%) and tuna (14%). Of the 22% of recipes which contained alternative species, mackerel came out on top, included in 5% of all fish recipes, followed by trout and seabass (2% each). Perhaps most worrying, only three books across the whole sample, contained messages about sustainability and the importance of using lesser known species.
Sainsbury’s hopes that the Switch the Fish campaign will better help educate consumers about making sustainable choices. As part of Sainsbury’s commitment, 18,000 counters colleagues have gone through training at the Sainsbury’s food colleges.
Justin King, Sainsbury’s CEO said: “Sainsbury’s is committed to fishing responsibly and helping change UK fish eating habits. We know our customers care about responsibly sourced food and this is a great opportunity for them to try some alternative British fish for free.
This year Switch the Fish is set to be bigger, together with our colleague training and partnership with Fishermen’s Mission, we are working towards sustainable fish for the future.”
Commenting on the research, author of children’s cookbook series Florentine and Pig, Eva Katzler said: “It’s vital that we engage children with the principles of good food from a young age. Teaching them about the importance of sustainability, nutrition and sensible eating in their formative years will help shape the mindset of future generations. Sainsbury’s Switch the Fish campaign is a great way for families to try new species of fish, which are just as delicious as the most popular varieties, and will help them better understand the importance of making sustainable choices”
Also launched on ‘Switch the Fish Day’ is a new partnership with Fishermen’s Mission, a charity that offers support to fishermen and their families in times of crisis. For three weeks from 25th January, Sainsbury’s will donate 5p from every pack sold of the five alternative species to the charity, hoping to raise over £13,000 which will cover the cost of the mission’s work in the South West of England for over a month. Money raised will be used for services including visiting injured fishermen, supporting families and providing 24/7 emergency help for working fishermen. For the duration of the three-week campaign, all Sainsbury’s fish counters will offer customers a free Switch the Fish booklet with recipes and tips for cooking and preparing fish.
This launch is the latest in a series of high profile awareness campaigns of sustainable fish, which included Sainsbury’s first Switch the Fish initiative in 2011. It also follows a major study from Sainsbury’s into fish consumption and attitudes in the UK. The ‘Our future with fish’ report revealed a marked shift in consumer buying habits as more and more people purchase lesser known, alternative fish which are more abundant in our oceans and that by 2030 over half (52%) of all fish products sold will be outside of the UK’s most popular Big Five species.
*Whilst stocks last – offer limited to one free portion of lemon sole, mussels, Cornish sardines, coley fillets or Loch trout fillets per customer, per transaction, subject to availability. Free portion of fish must be scanned at the checkout for the discount to be applied.
- Money off coupons available from the Switch the Fish booklet entitling customers to £1 off when they spend £5 or more on any purchase that includes at least one of the 5 alternative species at any of Sainsbury’s fish counters in February and March
Lemon Sole: Low in fat and high in protein, lemon sole is a flat fish with delicate, sweet flesh – delicious when cooked on the bone, as it retains flavour and moisture. While it doesn’t actually taste of lemon, with a flavour that’s similar to haddock, it can also be used as an alternative in any recipe that calls for Dover sole.
Mussels: Quick and easy to cook, mussels can be turned into an impressive meal in minutes with very little preparation. Mussels from the counter are alive when bought, so don’t buy them too far ahead. Our MSC-certified mussels are rope-grown, which means they don’t have any grit in them. Mussels are safe and easy to eat straight out of their shells – the ultimate convenience food!
Cornish sardines: Sardines (also known as pilchards) are an oil-rich fish naturally high in Omega-3, and they also provide a variety of vitamins and minerals. Ours come from an iconic fishery in Cornwall that’s been exporting fish since 1555! They’re MSC-certified and available fresh from our fish counters from July to February.
Coley fillets: Coley is one of the best-value white fish available, with a great flavour and lovely meaty flakes. A member of the cod family, it has a natural off-white colour which disappears on cooking – don’t be put off, top chefs aren’t! Ours is landed in Scotland, and sold fresh on our fish counters as fillets.
Loch trout fillets: The loch trout is actually a large rainbow trout that has been reared in a seawater environment. It is high in healthy Omega-3 with stunning orangey-pink flesh. A great alternative to salmon, it’s hugely versatile and can be cooked whole or as fillets. Fillets can be bought from our fish counters, and are also available, pre-packaged, in our fish aisle
I’m a Senior Forum Ambassador and I support the Forum Team on Competitions Time, Shopping & Freebies boards, Employment, Jobseeking & Training boards If you need any help on these boards, do let me know. Please note that Ambassadors are not moderators. Any posts you spot in breach of the Forum Rules should be reported via the report button, or by emailing forumteam@moneysavingexpert.com. All views are my own and not the official line of MoneySavingExpert.
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Comments
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Ooooh ... I've got a half day holiday tomorrow. Think I know where I'll be going then! Thanks for the heads-up!I wish I was a glow worm, a glow worm's never glum
Cos how can you be gloomy, when the sun shines out your bum?
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When a customer asks for one of the Big Five species (cod, haddock, tuna, salmon and prawns) at the fish counter on ‘Switch the Fish Day’ they can try a lesser known alternative for free*.
How is this a freebie when you have to buy something in order to get the freebie ?
Shouldn't this posting be moved to another more appropriate board ?:)Have a beer! :beer:0 -
How is this a freebie when you have to buy something in order to get the freebie ?
Shouldn't this posting be moved to another more appropriate board ?
I read it that when a customer asks for a popular fish they'll be asked if they'd like to try one of the promotion fishes instead, and if they agree to go with the promotion fish then they'll get the promotion fish free when they pay at the checkout.0 -
How is this a freebie when you have to buy something in order to get the freebie ?
Shouldn't this posting be moved to another more appropriate board ?
Its a freebie because you dont have to spend any money, when you ask for one of the big 5 they offer you an alternative for free. Thats how I read it?I’m a Senior Forum Ambassador and I support the Forum Team on Competitions Time, Shopping & Freebies boards, Employment, Jobseeking & Training boards If you need any help on these boards, do let me know. Please note that Ambassadors are not moderators. Any posts you spot in breach of the Forum Rules should be reported via the report button, or by emailing forumteam@moneysavingexpert.com. All views are my own and not the official line of MoneySavingExpert.0 -
this also seems to have been mentioned on the grabbit board....reading whats being said there it may suggest that you need to buy one of the 5 main fish and in addition you will be offered a portion of the sustainable fish free....
I must admit it seems it can be interpreted way....it seems that those who have asked whilst in sainsburys today are being told that its buy one and fet the free portion....and it only applies to the sainsburys that have a fresh fish counter....
Think i will give it a miss,even if it is a free portion theres going to be so many people there its likely to be worse than the 75% boots sale!!frugal October...£41.82 of £40 food shopping spend for the 2 of us!
2017 toiletries challenge 179 out 145 in ...£18.64 spend0 -
I just called my local and they said as far as they are aware if you ask for one of the 5 you will be offered a free alternative to try, and that its to get people to taste and then go on to buy something more sustainable so no spend involved.
Just phoned another branch and they said if you buy one of the big 5 you get the free alternative so effectively a bogof deal.
Who knows though.......they could make it up as they go along :rotfl:
If the majority think there will be a spend involved I will move the post.I’m a Senior Forum Ambassador and I support the Forum Team on Competitions Time, Shopping & Freebies boards, Employment, Jobseeking & Training boards If you need any help on these boards, do let me know. Please note that Ambassadors are not moderators. Any posts you spot in breach of the Forum Rules should be reported via the report button, or by emailing forumteam@moneysavingexpert.com. All views are my own and not the official line of MoneySavingExpert.0 -
sarah...dont remove your post its good that regular users of this thread get to see it....but what I would say is that anyone wishing to take up the offer perhaps should go there with a open mind about it.....and if you actually get some free fish wooo hooo...lucky you.frugal October...£41.82 of £40 food shopping spend for the 2 of us!
2017 toiletries challenge 179 out 145 in ...£18.64 spend0 -
Last time this offer was on (i think last year), i went in and got a portion of coley had it put in one of the cook in bags. I did not have to buy another potion. Not very large portion but it was very nice. My big gripe is we have never had any more coley in store since the offer was on.0
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Last time this offer was on (i think last year), i went in and got a portion of coley had it put in one of the cook in bags. I did not have to buy another potion. Not very large portion but it was very nice. My big gripe is we have never had any more coley in store since the offer was on.
Thanks at least there is hope then that its a no spend freebie :beer:I’m a Senior Forum Ambassador and I support the Forum Team on Competitions Time, Shopping & Freebies boards, Employment, Jobseeking & Training boards If you need any help on these boards, do let me know. Please note that Ambassadors are not moderators. Any posts you spot in breach of the Forum Rules should be reported via the report button, or by emailing forumteam@moneysavingexpert.com. All views are my own and not the official line of MoneySavingExpert.0 -
You mentioned that you get a £1 off voucher in the magazine, is that an extra £1 off?
Thanks0
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