new ebay logo!

techspec

pulliptears wrote: »

Completely different style, different font, the capital 'B' has been dropped etc etc

You must be using a different Ebay to me.

techspec

chemical.galaxy

and the logic behind this is?

pulliptears

techspec wrote: »

As I said completely different font. Kerning is massively different as well.

RainbowDrops

Kerning, heh. Why not just say spacing?
I appreciate that pupiltears is interested in graphic design & what not, so would know the correct word.
But this is more of a general question for all of those in branding and such like, who think they need to use jargon to qualify themselves

I'm making this point because I had to look up the word to know what it meant. It just instantly ruffles my feathers - I would be far more receptive to branding / marketing speak if they spoke about it in plain language.

RainbowDrops

I am, of course, now going to use kerning in a sentence at my earliest opportunity

pulliptears

RainbowDrops wrote: »

Kerning, heh. Why not just say spacing?
I appreciate that pupiltears is interested in graphic design & what not, so would know the correct word.
But this is more of a general question for all of those in branding and such like, who think they need to use jargon to qualify themselves

I'm making this point because I had to look up the word to know what it meant. It just instantly ruffles my feathers - I would be far more receptive to branding / marketing speak if they spoke about it in plain language.

Apologies but when you spend years at uni studying it it tends to be frowned on when you don't use he correct terms, so you get into the habit.

RainbowDrops

pulliptears wrote: »

Apologies but when you spend years at uni studying it it tends to be frowned on when you don't use he correct terms, so you get into the habit.

Hehe, fair enough.
The main point of my job is to explain stuff in clear simple language, so jargon is just a bugbear of mine.

techspec

pulliptears wrote: »

Apologies but when you spend years at uni studying it it tends to be frowned on when you don't use he correct terms, so you get into the habit.

You must have attended a different Uni to me too - a capital B was different in my day - in your day they both must look the same

My point remains - hardly a change at all - even the letters are the same colour. Nuts. Wonder how much the designer got for that. Bet he's laughing his socks off they fell for it.

kalaika

pulliptears wrote: »

Completely different style, different font, the capital 'B' has been dropped etc etc

techspec wrote: »

You must be using a different Ebay to me.

When written, eBay has always been referred to as eBay, not Ebay. The logo, however, does not have a capital B (apparently due to some marketing nonsense about a capital B not looking right so the Y was capitalised instead.)

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