MSE News: Phone stores 'misleading' on prices

rinabean

KTF wrote: »

What about a 'read the small print before you sign up' campaign as well.

The small print should clarify the terms in the advert/sales pitch, not completely change them. If you think you're signing up to a fixed rate contract, most aren't going to check how the contract says the price can/will vary.

If the adverts said, for example, "£20 a month (first 3 months, variable thereafter, see t&c)" or similar, I'd agree with you. But they don't - they just say "£20 a month". That's misleading.