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Carphone Warehouse reviews sponsorship of Big Brother.
"The Celebrity Big Brother racism rumpus, which has seen complaints to TV watchdog Ofcom regarding the treatment of Bollywood star Shilpa Shetty rise to a record 13,000, continues to rumble on.
According to the BBC, Carphone Warehouse is now "reviewing" its sponsorship of the televised human zoo. The company has been sponsoring the show since 2004, stumping up an estimated £3m a year. Big cheese Charles Dunstone told the Times: "We are talking to Channel 4. The sponsorship is constantly under review. Clearly, we are against racism."
http://www.theregister.co.uk/2007/01/17/bb_carphone_warehouse/
Another £3 million down the pan!!!!
According to the BBC, Carphone Warehouse is now "reviewing" its sponsorship of the televised human zoo. The company has been sponsoring the show since 2004, stumping up an estimated £3m a year. Big cheese Charles Dunstone told the Times: "We are talking to Channel 4. The sponsorship is constantly under review. Clearly, we are against racism."
http://www.theregister.co.uk/2007/01/17/bb_carphone_warehouse/
Another £3 million down the pan!!!!
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