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ladylouise62

paddyrg wrote: »

Good one this morning - 88% agree that it is better than other creams they've used (or something like that). Turn that statistic inside out, 12% think it is worse than any other cream they've ever used. Turning those claims inside out gives you great insights

Not quite. The 12% may think it's the same quality.

But I know what you are trying to say, and you are right, it's all about interpretation and inference - the one that always stuck out most to me in this vein was "90% say no other pain killer works faster". It implies that it is the fastest but may well just mean that that 90% feel that all work at the same speed, so they don't work faster but nothing works slower either.