Large Cosmetic Companies TV Ads

marmitepotato

I have noticed recently that most of the large cosmetic companies have been baffling us ladies with new 'ceremides', 'bio wotsits', etc etc. But a new marketing ploy to definatly kerfuddle us 'mathmatically challenged' ladies is to tell us how many % of women liked/saw improvement in their skin/hair/eyes etc etc after using the said product. Last night was one of my favs, 79% of 221 women noticed that their wrinkles had 'reduced' after using the said face cream....Errr...excuse me but isnt that less than 40% out of 111 women, in real terms???? Please correct me if I am wrong but thats not very good statistics at all.

We need a bit more clarity here, just like they now all have to say that their models have been airbrushed and have lash enhancers etc. A real percentage that you dont need a maths degree to work out should be law, not this baffling balony they seem to be peddling out.

dacouch

Lol you're not very good on statistics

OlliesDad

marmitepotato wrote: »

I have noticed recently that most of the large cosmetic companies have been baffling us ladies with new 'ceremides', 'bio wotsits', etc etc. But a new marketing ploy to definatly kerfuddle us 'mathmatically challenged' ladies is to tell us how many % of women liked/saw improvement in their skin/hair/eyes etc etc after using the said product. Last night was one of my favs, 79% of 221 women noticed that their wrinkles had 'reduced' after using the said face cream....Errr...excuse me but isnt that less than 40% out of 111 women, in real terms???? Please correct me if I am wrong but thats not very good statistics at all.

We need a bit more clarity here, just like they now all have to say that their models have been airbrushed and have lash enhancers etc. A real percentage that you dont need a maths degree to work out should be law, not this baffling balony they seem to be peddling out.

No, your mathematical working out is wrong. By halving the amount of people, that does not half the %. Otherwise by that logic doubling the amount of people to 442 would be 158% of people... which is impossible.

marmitepotato

That answers my thoughts, I am mathematically challenged!!!! An they have managed to baffle me which is just what they wanted to do. What is the percentage in real 100% terms?

dacouch

79% or even 79 out of every 100 people

Dontknowanymore

79%..................

marmitepotato

79 people out of 221 is RUBBISH, thats not even half (which was my main point). I would be more impressed if they said less than 40 people out of 100 though this was a good product.....

Dontknowanymore

marmitepotato wrote: »

79 people out of 221 is RUBBISH, thats not even half (which was my main point). I would be more impressed if they said less than 40 people out of 100 though this was a good product.....

But it's not 79 people out of 221 people!
It's is 79% of the 221 people!
I'm not that good at maths myself but I think I make it about 174 people out of 221 people.

moonrakerz

marmitepotato wrote: »

79% of 221 women noticed that their wrinkles had 'reduced' after using the said face cream....

What is really important is not the numbers/percentages - but - what was the actual question put to the ladies involved ?

Many of these "surveys" produce results that do not reflect the true preferences of those questioned.
A few years ago a rail company removed the buffet cars from its trains and replaced them with a trolley. Many people complained, saying that they preferred a buffet. The rail company responded by saying that they had carried out a survey and that the majority of passengers wanted "at seat service" from a trolley.

It then transpired that the question asked was: "would you like an at seat refreshment service" - there was no mention of withdrawal of the buffet car to achieve this. When a local newspaper carried out their own survey stating that the buffet cars would be withdrawn - the majority did NOT want at seat service.............

I don't believe any of the "survey" results used in advertising - all too often the questions are of the "have you stopped beating your wife" variety - whether you answer "yes" or "no" it gives the answer the questioner wants.

Apples2

marmitepotato wrote: »

79 people out of 221 is RUBBISH, thats not even half (which was my main point)..

:T:rotfl::T Statement of the week :T:rotfl::T

OP, Please let us know the colour of your hair - Just so there is an excuse.

Dontknowanymore

Apples2 wrote: »

:T:rotfl::T Statement of the week :T:rotfl::T

OP, Please let us know the colour of your hair - Just so there is an excuse.

I still probably got the figures wrong but that did make me chuckle!