What Car target price for new car - achievable?

pinkteapot

Does anyone have any experience of haggling new car dealers down to the What Car target price (e.g. http://www.whatcar.com/car-reviews/mazda/5-mpv/2-0-i-stop-sport-5dr/summary/61634)? Are these prices generally achievable or are the discounts slightly exaggerated?

We haven't tried haggling yet but we're looking at cars and trying to work out what ones are within budget.

Had our first dealer visit at the weekend and the one we saw said he didn't give much in the way of discounts to cash buyers like us. If we wanted finance on the other hand...

MX5huggy

Drive the deal beat the what car price by a bit (£100 or something) on my Octavia, my local dealer wanted £1000 and my Ford Puma which he valued at £700 over the Drive the deal price. He nearly fainted when he saw the drive the deal price and understood why I went with it.

pinkteapot

Hmmm, I don't think I could bring myself to buy a new car online. What do you do if there are problems with it?

vikingaero

pinkteapot wrote: »

Hmmm, I don't think I could bring myself to buy a new car online. What do you do if there are problems with it?

I don't understand this online fear?!

I bought my Mazda online via Carfile from a dealer in Stoke (I live in Kent). Last year one of the shock absorbers leaked and was fixed by my local Mazda dealer under warranty. No fuss and just two signatures - one for the loan car, one for the completed warranty work.

Loads of company cars are supplied from one dealer and serviced and repaired at another dealer often halfway across the country.

The only slight problem may be if you need to reject the car.

MX5huggy

Take it to your local dealer who is happy because he gets paid for warranty work. Admittedly if you wanted to reject the car the 500 mile trip (I live at the end of no where (not the middle of no where)) would be a bit of a PITA but I balanced that risk with the £1700 saving.

If the saving had been £200 I might not have gone for it.

I have just remembered the saving was bigger than that as I got an Elegance not an SE model for that price.

Flyboy152

pinkteapot wrote: »

Does anyone have any experience of haggling new car dealers down to the What Car target price (e.g. http://www.whatcar.com/car-reviews/mazda/5-mpv/2-0-i-stop-sport-5dr/summary/61634)? Are these prices generally achievable or are the discounts slightly exaggerated?

We haven't tried haggling yet but we're looking at cars and trying to work out what ones are within budget.

Had our first dealer visit at the weekend and the one we saw said he didn't give much in the way of discounts to cash buyers like us. If we wanted finance on the other hand...

It really depends on how desperate the dealer is and how good you are at negotiating. The "target price," is obtained by surveying what transaction prices are available at that time. The risk is that he offers that they are worked on may not be still available when you go to buy your car. The other side is also if the dealer is not as desperate as you need hm to be, he wil simply say, "that's great, go buy a car from 'what car?'." If they do say that, walk away and go somewhere else. You really don't want to be dealing those sorts of dealers.

nomoneytoday

Maybe see what the "best offer" is from a couple of local dealers, and then compare notes?

Thicko2

I got a local dealer to beat the cheapest internet broker price, throw in a set of mats and full tank of petrol for free, and get discounted parking sensors (fitted free). Trade-in for my old piece of junk was above the WBAC value as well (10 year old 100k volvo - straight to auction for a dealer i would imagine). 1 local dealer did this, the other local dealer total cost was probably in excess of £1k of this deal.

Also got 0% finance on 70% amount payable direct from Mazda as well.

My view it is all negoitiation, prepare yourself with documentation of internet prices, enter the showroom, say this is what you'll pay and sit there and wait. Dont budge.

They will either eventually deal, will not, or get as close as they can after the 5th trip to the managers office lark. Always when they reach their final offer go back for more, e.g. mats and petrol etc.

My other advice would be an email to all local dealers saying here is the DTD price or whoever can you match? May well work as well.

I take a simple analysis that within the DTD price or brokers price, both them and often the supplying dealer are making a margin. Hence a big dealer should be able to match that by themselves.

grizzly1911

Flyboy152 wrote: »

It really depends on how desperate the dealer is and how good you are at negotiating. The "target price," is obtained by surveying what transaction prices are available at that time. The risk is that he offers that they are worked on may not be still available when you go to buy your car. The other side is also if the dealer is not as desperate as you need hm to be, he wil simply say, "that's great, go buy a car from 'what car?'." If they do say that, walk away and go somewhere else. You really don't want to be dealing those sorts of dealers.

Think this says a lot depends on the dealer appetite. Depends alot on how well they are doing against targets and whether you take finance.

I know when I looked at internet prices for "standard" type cars there wasn't much in it. It was a second car and I would have gone for a flat colour but a lot would only do "metallic" which wiped out some of the saving in my case.

If you have finance or cash have you considered pre registered demonstrators or nearly new. I went for a major brand car with 1000 miles on the clock, current model, metallic - 40% of list and "full" P/Ex. Still had remainder of 3 year warranty.

emmell

What car says 'If you can't find a dealer to match their target price, they will put you in touch with a dealer who will'. So you've got nothing to lose.
Go into the dealer with the What Car magazine tucked under your arm, it's worked for me a few times.
ML.

Flyboy152

grizzly1911 wrote: »

Think this says a lot depends on the dealer appetite. Depends alot on how well they are doing against targets and whether you take finance.

I know when I looked at internet prices for "standard" type cars there wasn't much in it. It was a second car and I would have gone for a flat colour but a lot would only do "metallic" which wiped out some of the saving in my case.

If you have finance or cash have you considered pre registered demonstrators or nearly new. I went for a major brand car with 1000 miles on the clock, current model, metallic - 40% of list and "full" P/Ex. Still had remainder of 3 year warranty.

Trouble is, in the majority of cases, the really good finance deals are not available on used cars.