Help with naming shop pls?

Savvy_Sue

simpywimpy wrote: »

Thanks Sue - thats what Im struggling with the naming etc as I dont want to alienate anyone as milkshakes are not going to keep me going in school hours so I want to try and appeal to everyone really

But did you read what Paul said? I think he knows what he is talking about, he certainly knows more than I do!

paulwf wrote: »

Next you need to have a clear concept of what you want your business to be. I really can't stress this enough. Are you a shake store or a coffee shop primarily? If you try and target both markets you'll alienate both types of customers. I've seen so many cafes trying and chase several markets and it simply doesn't work. All the main brands that work do so because they are fairly narrowly focused both in their product range and the type of customer they target.

If you don't think that shakes are going to be 'viable' as your 'core market', then personally, I'd concentrate on what WILL be viable. If you can offer shakes on the side, then that will be a treat for children out of school hours if their parents have found you a lovely place to be at other times.

We do have 'shakes' places in town, but then we have a MASSIVE student population (2 unis, teaching hospitals, FE College, Art College, Drama School, even a School of Law I discovered recently!)

BTW, DH and I find wi-fi draws us in.