Sneaky pricing at supermarkets!

stephen77

MillicentBystander wrote: »

I seem to have hit on supermarket apologist's corner, lol. Tell me, in relation to the price, in general, how much smaller is the font size of the price per kg/kilo etc? And the reason it is even there in the first place (albeit in tiny print) is that it's a legal requirement.

Its not a legal requirment to state price per kg/ml etc.
Not all shops have it, esepcially your smaller shops.

Lots of print size is tiny.
I have good eye sight and I can read it quite well and use it all the time to make a informed purchase. If anything it gets in my way as I get to caught up in the detail to save a few pennies.

MillicentBystander

stephen77 wrote: »

MillicentBystander wrote: »

I seem to have hit on supermarket apologist's corner, lol. Tell me, in relation to the price, in general, how much smaller is the font size of the price per kg/kilo etc? And the reason it is even there in the first place (albeit in tiny print) is that it's a legal requirement.

QUOTE]

Its not a legal requirment to state price per kg/ml etc.
Not all shops have it, esepcially your smaller shops.

Lots of print size is tiny.
I have good eye sight and I can read it quite well and use it all the time to make a informed purchase. If anything it gets in my way as I get to caught up in the detail to save a few pennies.

I genuinely don't know why I am bothering but here goes: Is the price per kg/litre etc smaller than the actual product price in your experience?

MillicentBystander

Hmmm...

stephen77

MillicentBystander wrote: »

I think we need more details before we decide whether this is bunkum or not. If it isn't bunkum, then aren't you basically admitting that the packaging costs more than the actual product?

With out giving away any confidential information even though I do not work for the company any more.

The packaging does not cost as much as the ingredients.

We were asked to take a normal prawn mayo sandwich and turn it into a triple one.
The addational extra 1/2 sandwich increased labour costs and packaging costs.

Even though the pack the sandwich went in was 50% bigger it cost more than 50% more.
This was we had smaller runs of the labels as was not going to sell as many. You get much better deals when buying 100,000+ over 20,000 a time.
Again as we sold less triple than double sandwiches the outer case cost more per kg of material from the box supplier. This is more down the bo manufacturer incuring down time on there machinery changing plates over.

We had addational labour costs as the line that the sandwich were made is only so long. To make sure you do not get complaints and provide consistant quality you have to scale on the prawns.
But when you can only get so many scales on line. so your only option then is to slow down the line. So instead of making eg 2,000 a hour your only making 1,500 a hour.

so it would work out cheaper for us at the time to make 3 double sandwich rather than two triples. Both would have given you the same quanities of food.

from the supermarkets point of view. A triple takes up more shelf space. So to provide a larger range of flavours you knock the prawn triple on its head and put a different flavour profile in there and let people buy the double.

MillicentBystander

stephen77

ye

MillicentBystander wrote: »

I genuinely don't know why I am bothering but here goes: Is the price per kg/litre etc smaller than the actual product price in your experience?

Yes.

I go against the grain and carry on being a mole.

But I want to see the price first and foremast. If its to exspensive I can see that straight away.
Eg cheese buying.
I use tonight as a example
There were various cheeses being sold at varying weights eg 200g up to i think a 1kg. Though most were in the 200 to 400g price range.
I do not want information over load at first. I just want to see a price. eg £1.89 in big letter. then if that pack is weighs 400g. I think that is a good price. If it weighs 200g its not so good price (ignore extra matrure etc). but then i may see a similar cheddar sold for £1.57 for a 300g pack.
Then I may compare price per kg to see which is the best deal for me.
This will allow me to eliminate the other 15 cheddar options being sold as I trying to sift through the info to get to the important bit.

Not suggesting this is a good way for everyone.
But when I write work emails I put the important parts in bold to save people sifting through all the email. To me this is the same principle.

MillicentBystander

stephen77 wrote: »

ye

MillicentBystander wrote: »

Yes.

I go against the grain and carry on being a mole.

But I want to see the price first and foremast. If its to exspensive I can see that straight away.
Eg cheese buying.
I use tonight as a example
There were various cheeses being sold at varying weights eg 200g up to i think a 1kg. Though most were in the 200 to 400g price range.
I do not want information over load at first. I just want to see a price. eg £1.89 in big letter. then if that pack is weighs 400g. I think that is a good price. If it weighs 200g its not so good price (ignore extra matrure etc). but then i may see a similar cheddar sold for £1.57 for a 300g pack.
Then I may compare price per kg to see which is the best deal for me.
This will allow me to eliminate the other 15 cheddar options being sold as I trying to sift through the info to get to the important bit.

Not suggesting this is a good way for everyone.
But when I write work emails I put the important parts in bold to save people sifting through all the email. To me this is the same principle.

:eek: :rotfl: Going by the rest of your post, surely the important bit on a shelf edge label is the price per kg/litre etc? So why would that be in very tiny print compared to the product price if the supermarket wasn't being sneaky?

stephen77

MillicentBystander wrote: »

I appreciate not everyone can read that well but as I said above to much information can cause issues as well.
No harm in being a bit bigger but I do not want it to much bigger

pmailkeey

runnerbean17 wrote: »

It dives me :mad: in our local Mr.T there at it with the milk at the moment. I buy the 1% milk which is 88p for 2L or £1.18 for 3L good value but they put the 2L price under the 3L milk and vice versa. I picked up the 3L believing it was 88p. The info+price tags are practically on the floor don't know how elderly people manage to read them.

If I was PM, all pricing would be pre-printed on packaging. It'd level the playing field for the corner shop v supermarket and you'd know what price you were paying and have proof to take back when the tills are set wrong.

(recently picked up printer ink - shelf price ~£17. Till charged 34 !

zenseeker

MillicentBystander wrote: »

What's your point? So that mouse is 40p, making the offer look weird, but other items that qualify for that offer cost more than 40p.

Focusing on one item is giving a false impression that the offer is dubious, it isn't, you just need to check the other Onken products that are a part of it.