Warning: IKEA misleading pricing

nomnomnom

I would see it and think it was £2.99 but I'd just shrug it off when I discovered it was my mistake. What annoys me more is when supermarkets have offers on tickets in front of an item but they manage to make it look like the same branded item (that's ever so slightly different) is also in the offer so you end up buying 4 whatever for a £1 and discovering you've only bought 3 of the actual offer item and 1 of something else

dmg24

deanos wrote: »

It maybe, but if you glance at the ticket like most people do its easy to make a mistake isn't it

Why should the retailer be blamed because someone can't be bothered to read properly?

deanos

dmg24 wrote: »

Why should the retailer be blamed because someone can't be bothered to read properly?

since my own eyesight is far from poor, but I simply could not read the smaller price without reading glasses. Anyone elderly or with a visual disability would not stand a chance.

Pricing should be clear shouldn't it, this label is not clear IMO

Like i say OP talk to trading standards they will soon tell you if its legal or not

Sandoval

OP I very much doubt you'll get anywhere with trading standards, no one else here has had a problem with IKEA pricing, myself included and I get dragged there regularly. I was in the Cardiff store last Thursday in fact and all the signage is pretty clear about the price differences between the 'normal' and Family Card prices.

Yes the Family Card prices may be bigger in order to advertise and encourage customers to sign up for cards, but contravening trading standards legislation?

I doubt it...

*Kat*

Theres no point, it clearly says Ikea Family, and its 30p?

dmg24

deanos wrote: »

Pricing should be clear shouldn't it, this label is not clear IMO

Like i say OP talk to trading standards they will soon tell you if its legal or not

The font is at least 18 points, standard text in a letter would be around 12 points. Should everything now be written in ridiculously large letters just because people are lazy? I am intrigued as to in what way you could think that using different sized lettering could not be legal?

POPPYOSCAR

Have just looked at your pic and I have to disagree with you.

It clearly states the price is the Family Card Price.You could have easily got it for that price by picking up a leaflet with a temporary card included.

Li0nhead

Hi I am now the official ticket writer for Ikea and this post is just to show you the new ticketing information system we are going to move over to. But dont worry poster the future size will be the following font size:
FAMILY TICKET PRICE!!!!!

:rotfl:

fluffnutter

Nick_Edinburgh wrote: »

I saw a shocking example of deceptive pricing today at IKEA, Edinburgh. What was worse, the staff and supervisor I talked to refused to accept there was any problem with it, and refused to log a complaint I wanted to make. (And of course, they publish no way to complain online.)

At the Checkouts, they promote things like food and sweets. I picked up a bag of Daim sweets, prominently marked as £2.99. At the checkout I was charged £3.32. The lower price was only available to Family card holders. But this price in solid black ink was roughly ten times higher (i.e. 100x more dominant) than the tiny grey-ink price for everyone else. (I have a photo at blog dot scotweb dot co dot uk ).

I strongly suspect this must contravene Trading Standards regulations on clear pricing. I am sure it also contravenes the Disability Discrimination Act, since my own eyesight is far from poor, but I simply could not read the smaller price without reading glasses. Anyone elderly or with a visual disability would not stand a chance.

Also, note that the dominant number is also the rounded 'price point' as used for standard pricing throughout the store. The real price is a odd-pennies number that would never normally appear on a standard price at Ikea.

I am outraged that IKEA thinks such misleading pricing is acceptable. I am sure most people do not notice the extra on their receipt. But if this is more than a single example at a single store, over time it will net IKEA millions by deliberate deception. I think there's a word for that.

Seems like an awful lot of upset over [the quoted example] of 33p!

Dave101t

thats the wonder of the 1-poster!