Free digital (DAB) radio - this Saturday's Daily Mail

davethorp

Saw this on TV last night and then laughed at the 60 tokens. At 50p a paper thats still £30 worth of newspapers to get the "free" radio. Or you could just get this one for £15 if you trade in an analogue radio (argos doing £5 off DAB radios under £80 if you trade in or £15 off ones over £80)

Only downside of that plan is of course you wont be left with the large quantity of toilet paper that you would be left with doing the daily mail offer

Kenton

DAB is not doomed if you think that your stupid, better reception more channels etc it's like HD and Freeview necessary improvement over the old.

photome

Kenton wrote: »

DAB is not doomed if you think that your stupid, better reception more channels etc it's like HD and Freeview necessary improvement over the old.

I really am not stupid!

Doomed maybe a bit tongue in cheek

Have you read articles about the future of DAB

Banner_Stands

What will happen to my mind if I read 60 editions of the Daily Mail straight?

At least I'll have a nice new radio to listen to in the loony bin

deanos

Not sure its an improvement the DAB radios eat batteries

Cleewhite

60 tokens
You will need to phone a premium number for 2 mins at 75p per min
Also send a cheque for £6.70 postage

They are only printing 62 tokens and they all have to be different.
8 of your tokens must be Mail on Sunday

not a good deal really unless you already read the Mail 7 days a week

roddydogs

But you will get a nice Andrew Lloyd Webber CD if you buy tomorrows DM

sassyblue

bobadobado wrote: »

2015 is the proposed date for the start of the switchover to DAB
This is subject to full UK coverage, Consumer acceptance and Receiver price point being lower than it currently is.
Its all part of the governments Digital Britain drive.
FM wont ever be switched off, but it will only carry local services.

It was 2015 but in the last fortnight the Government has said it will not set a date and will do nothing until at least half the UK has purchased DAB radio, the switchover is going to be consumer led.

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I haven't got DAB myself but have heard it said they eat batteries so think l'll wait till they improve a bit.

quidsinquentin

roddydogs wrote: »

But you will get a nice Andrew Lloyd Webber CD if you buy tomorrows DM

Is there such a thing?

miketerry

The Daily Mail’s reader offers are the envy of the newspaper world. They always look good; they always capture the zeitgeist. So the thought of giving away a ‘free’ DAB radio worth £35, just days after scare stories about the cost of the digital switchover, must have seemed like a spiffing wheeze.

But sadly, all is not what it seems. Your ‘free’ radio most certainly isn’t ‘free’.

Where shall we begin? Let’s take Route One or, as the Mail calls it, ‘Priority Orders’. For this you need to collect 20 differently dated tokens, so let’s assume that you take the Mail from Monday (50p) to Saturday (80p), so you’ve spent £10.90 just to qualify. You then need to make a telephone call to register your interest (75p a minute for two minutes) and then also enclose a cheque for £26.70. So that’s £39.10 for a radio that’s ‘worth £35′. What a bargain.

So let’s tread the pauper’s path. For this, you need 60 differently dated tokens including eight that MUST (their caps) come from the Mail on Sunday. So that’s five days at 50p, one day at 80p and one day at £1.50. Your 60 tokens are going to cost you £40.40. Oh, and then there’s a cheque for £6.70 postage. So that’s £46.10 for a radio that’s ‘worth £35′. What a bargain.

It doesn’t stop there. DAB radios eat batteries, so you’ll need a rechargeable ‘ChargePAK’ at just £20, plus there’s the opportunity to purchase an ‘attractive’ case for your ‘free’ radio for another £20 (or just £35 for both).

So your ‘free radio worth £35′, with tokens, ChargePAK, case and phone call, could end up costing you a phenomenal £74.20. What a bargain. Mind you, you do get to read the Daily Mail every day.

(Thanks to the Press Gazette for pointing this out).