A warning of sorts about tesco bran flakes

DebbieR

The value packs of Cookie Crisp also work out more expensive per kg than the smaller size pack. I'm really sad I do my theoretical shop on mysupermarket.com so I can check prices per gram etc, then I print out my ready made shopping list and go to Tescos. My OH thinks I'm mad but at least I know exactly what I'm spending!

artbaron

The OP is actually correct.

standard 30g: 100 cals
lite 30g with 125ml semi-skimmed milk: 160 cals
125ml semi-skimmed milk: 60 cals
Therefore, difference between standard and lite = 0 cals

(Edit: Just seen that this has been pointed out, but to add to the point made above, there is no possible advantage of having some alleged different wheat products. Both products are the same)

And if you go through the specific values you'll find that all they've done is add the milk stats to the standard cereal stats. No surprise there, though, all these "lite" products are a con.

I hate the way supermarkets and suppliers make it as difficult as possible to interpret the information. 30g with milk my !!!. It's simply a ploy to confuse people into believing their food is healthy, on account they don't have the time to sit and work out what nutritional content the food actually has.

Yesterday I noticed on my Pilau rice it stated it was 90 cals per 100g. Clearly that's nonsense, no rice in the world is less than 300 cals per 100g. Then, in the small print, it states "cooked weight". Brilliant! Because everybody weighs their rice after they've cooked it.

And what's with the "per serving"? Someone had the smart idea of estimating how much an anorexic sparrow would eat and giving the nutritional content for that. Or, the increasingly common, "Per 1/8 of a pack."

Of course, just telling us the content for an uncooked weight of 100g would reveal that most of the stuff that looks healthy according to the labels actually isn't. So the policy is, make like they're being helpful when actually they're confusing the customer into buying stuff they don't want.