ADSA Rollback....then up again!!

MEGANJODELLE

Can anyone define the policy ASDA uses for it's Rollback campaign? I am particularly annoyed to find that something I was buying has gone back up again. A few months ago the ASDA own brand yoghurts I buy were rolled back from 60p for four, to only 50p for four.

I was in ASDA the other night only to see that they're now back up to 60p. I appreciate that some prices will fluctuate, for reasons beyond a supermarkets control. However, I am not aware of any reason for this increase. Also, I do appreciate that they are still excellent value at 60p for four.

However, unless I'm completely missing the point, I understood Rollback to mean as good as permanent. If the prices go back to their original figure a few months later, it should surely be called a discount. The word discount implies a temporary reduction in my opinion. I now wonder if all the Rollback reductions are a similar con.

The way I'm feeling I would like to get hold of that cheery little Rollback coin from the ASDA adverts and hold it under the water 'till it stops moving.........

Comments would be appreciated!!

Smashing

You're not the only one who has noticed Asda's elastic prices

THIS thread about Asda 'forward rolls' might be of some interest to you.

goldilocks

i went in on monday, and their bid tubs of natural yoghurt went up from 34p last week to 58p this week and their greek yoghurt was 40p now 70 +.
yet tesco's is still 42p.i couldn't understand why the big jump in price,it's summer,surely dairy is going to go off quick and should therefore be the same price or cheaper.

Woby_Tide

goldilocks wrote:

i couldn't understand why the big jump in price,it's summer,surely dairy is going to go off quick and should therefore be the same price or cheaper.

but it's hot, and people want something cold to cool them, so they buy more, so the supermarkets put the price up, supply and demand

angeldelite

yeah i was quite unsure bout wot 'roleback' meant too... wen i bought a box of pampers nappies for £10 but hav now gone back up to their original price of £11nsome.. as i dont go to asda much only wen i hav a voucher stash lol i was about to put a question up on MSE about exactly wot rollback meant-was it a temporary promo thing or for long term.... oh well!

barijohn

I work for a high street retailer and have got to admit I look for a bargain....

However prices cannot keep just going down! The supplier to the Supermarkets have costs that are only going up! Utility Bills, Wages, Rates etc.

I've got to admit I ignore this completely when shopping and buy the special offers even knowing the supplier will not make anything on this, break even at best. They have to run them due to the power of the supermarkets!

Louisepp

I asked DH about this as he works at ASDA. He seemed surprised that it was considered anything more than a temporary discount, that Rollback is another name for a special offer.

He didn't think it was misleading. Just a 'taking' back of the prices for a month or two until the offer was up if you know what I mean, like you would have BOGOF for a month or so.

He's confused by the thread

Just his opinion...not the voice of ASDA

pesky2

Rollback Fairy Tablets were £5.40?now £4

zorber

They can put there prices up and down as many times as they like. All supermarkets do it.
there is no law saying they have to roll back permanantly

MEGANJODELLE

I accept that all supermarkets do it to some extent. Equally, I appreciate that this behaviour is not illegal, but it is certainly misleading.

My big issue with Rollback is that if it's mean't to be temporary, then why don't they quote the end date for the promotion like all BOGOF's in Tesco do?

rchddap1

Have to agree in that the 'rollback' promotion to me has always meant a permanent lowering of prices. Or that's the way it has always been 'sold' to me that is.

And for me that's a good thing....long-term permanently low prices. Not promotional discounts that go up and down depending on the weather or the marketing department's frame of mind at the time.

If this is not the case then I will keep a closer eye on Asda's competitors when I go shopping.