Rollback - Total Con?

Welshwoofs

During the post Christmas period I did a load of grocery shopping online with Asda, however couldn't check out as it transpired they'd cancelled all deliveries to my area due to the adverse weather.

A few days ago I revisited Asda online and that old basket of shopping was waiting. Some of the items had been on Rollback when I first added them, but had now returned to 'normal prices'. One thing I noticed immediately was that the 'normal prices' were, almost to a tee, higher than the pre-Rollback prices. In the case of one brand of dog food, the price was nearly 90p dearer than pre-Rollback! :eek::eek:

So is Rollback just another case of pulling the wool over customers' eyes? Items offered at cut price for awhile before bouncing back to a higher 'normal' price than before...presumably because nobody will remember the former price. If that's the case, then a Rollback is no bargain because you'll simply be paying back the saving (and probably paying more if it's an item you buy regularly).

bethesda

this is interesting as i used to shop at asda all the time. i always thought when stuff was 'rolled back' it was rolled back for good.

Welshwoofs

bethesda wrote: »

this is interesting as i used to shop at asda all the time. i always thought when stuff was 'rolled back' it was rolled back for good.

I don't often use Asda so I could be using the wrong phrase. I mean the stuff that's on offer for X period of time. I assumed that was what they call 'rollback', but perhaps it's just a 'special offer'

Whichever phrase you use, what they're doing is bouncing back to higher prices than before the offer was on.

geordie_joe

If "rolled back" prices were for good, they have been rolled back so many times that ASDA would be paying us to take the stuff off their shelves.

They roll the prices back, and then roll them forward when you are not looking.

kimmee

I have found that Tesco do this too, an item is on special offer but when the offer ends the price goes up to more than it was before - sometimes just pennies, but sometimes quite a bit more.

alwaysonthego_2

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[Deleted User]

Woodpecker 4pk was £3.11 couple of weeks ago. Now it is £3.48 on "rollback"!

More like a rollup!

Dave101t

i think asda management think their customers are too stupid to notice, in the most part this would be true from what i see on a day to day basis, but you have caught them out!

DCFC79

Deleted_User wrote: »

Woodpecker 4pk was £3.11 couple of weeks ago. Now it is £3.48 on "rollback"!

More like a rollup!

Hang on, the thread is over a year old

Azari

DCFC79 wrote: »

Hang on, the thread is over a year old

And your point would be?

JimmyTheWig

DCFC79 wrote: »

Hang on, the thread is over a year old

Yes, the moving of the thread for better responses didn't really work, did it!?