Norwich Union still advertising name change

leachyd

dunstonh wrote: »

Ironically, the Tesco own branded life and pension plans were, up to a few years ago, cut down versions of the NU product and NU did the back office stuff.

Ha, i was going to cover myself in that post by saying something along the line of "unless the off the shelf Tesco polices are provided/underwritten by NU"...grr! But they would still have been Tesco branded instead of NU branded, anyway!

leachyd

alared wrote: »

AVIVA

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thought it was a bus company,maybe not, but they are certainly taking people for a ride by squandering £9 million!

Was that a joke!? I presume you're thinking of Arriva! They're a pretty big transport company - own/operate the Cross Country train franchise at the moment too..(just in case you wanted to know!)

sabretoothtigger

Having elle saying your company name might even earn them more money then is spent, scales of economy and all that jazz means 9 million is pocket change and probably tax deductible to boot

Still is it wise to change the name to the same as the shares when the shares have often fallen so badly.
People get scared and think the company loses money when the share price falls and will soon go broke, I think they call that the tail wagging the dog

leach I confuse the two too, people will i think

Energize

Funnily enough I didn't even know that they had changed their name until I read this thread, shows how effective advertising is...