NSPCC - advertising gone wrong??

jeannieblue

NSPCC: The tragic death of Baby P - your action will count‏
From:<IMG id=P___350919656 style="DISPLAY: none" webimdisplayStyle="inline"> NSPCC (supporternews@nspccmail.org.uk) Sent:29 November 2008 20:26:31To: me.....
.ExternalClass a{text-decoration:none;color:#00AB39;}.ExternalClass a:hover, .ExternalClass a:active{text-decoration:underline;}



Dear Miss ............

The death of Baby P has shocked the whole country.
As a supporter of the NSPCC, I know you will feel, like us, horror, sadness and anger at the news of the death of this little boy.
We are working to shape the debate about child protection: talking directly to government and professionals who work with children, submitting evidence to the Laming review of the child protection system in England, and keeping the media and wider public informed.
In the coming weeks, we'll be launching a public campaign to help keep children safe. We need your help to influence the Government. Join our Campaign Action Group and we'll be in touch soon.

The more of us that sign up, the stronger our voice will be.
Take action - sign up to our Campaign Action Group now.
If you feel as strongly as we do, please forward to as many people as possible.

Sarah Rose, Campaigns Team

***If you are worried about a child call the NSPCC Helpline on 0808 800 5000.
To unsubscribe from this email, [EMAIL="campaigns-unsubscribe-ctg0iacfaaaeowjbihkzl5etas62amgq&#64;nspccmail.org.uk"]please email us here[/EMAIL]
To unsubscribe from all NSPCC emails, [EMAIL="unsubscribe-ctg0aicfaaaeowjbihkzl5etas62amgq&#64;nspccmail.org.uk"]please email us here[/EMAIL]

Make a donation | Get involved | Contact us Are you worried about a child?
Call the NSPCC Helpline
0808 800 5000


For enquiries please contact [EMAIL="campaigns&#64;nspccmail.org.uk"]campaigns@nspccmail.org.uk[/EMAIL]
NSPCC, Weston House, 42 Curtain Road, London, EC2A 3NH.
www.nspcc.org.uk
Incorporated by Royal Charter. Registered Charity No. 216401.
NSPCC, charity registered in Scotland, charity number SC037717.



I was sent the above email a short while ago.

I do give a small amount each month to the NSPCC - but to be honest, after receiving that ... I think I will give elsewhere.

It smacks of emotional blackmail, I think it is in bad taste big time.

My small donation has gone towards the advertising of this and I think it could've been spent well elsewhere - like on the children, its not rocket science. To use and exploit the poor child that was so grossly abused in an advert to get more money in - well it is vile, and leaves a bad taste in my mouth.

I've not been happy for awhile with the NSPCC - I can't afford to give alot, but quite often get updates in the post, all glossy literature........ really thick wads of the stuff. My monthly contribution probably doesn't even pay for half of the stuff they send out, or even of quarter of it.........:o

So what's the point?? I think I need to cancel the DD.

Brooker_Dave

jeannieblue wrote: »

It smacks of emotional blackmail, I think it is in bad taste big time.

Its the credit crunch, and the fact that skint charities put their millions in Iceland for safe keeping (the country, not the shop in the high st), which makes them a bit more desperate for reddies these days.

I see your point though, it would be like an animal charity making threats to shoot fluffy bunnies if you don't give them £10 a month....

Ephemera

oooh don't get me started on the NSPCC and other 'charities'

These are the people who told me that the abuse my sister's acquaintance was giving her daughter was not 'enough to bring a case'.
The child was called 'ugly' and told to 'play under a bus'. I was so shocked to my shame I didn't flatten the b1@tch there and then.

But to the NSPCC that's acceptable...

PBA

Did you actually read the email you quoted? From what I read, they want people to join their action group, rather than anything else. I can't see anything in this ad (and also remember it's an email, must have cost them a fraction of a penny to send to you) that's looking for your money, just your time.

PZH

jeannieblue wrote:

My small donation has gone towards the advertising of this and I think it could've been spent well elsewhere - like on the children, its not rocket science.

It's the same with a lot of charities. Why they choose to hassle the very people who already pay them remains a mystery to me..

surfcat

phoodless wrote: »

It's the same with a lot of charities. Why they choose to hassle the very people who already pay them remains a mystery to me..

This is a completely separate issue to the particular campaign or the charity itself, but why on earth do people get so offended when charities spend money on advertising? Its not rocket science! Charities spend money on advertising because it works: for every £1 they spend on advertising they will get back much more in future donations. The reaction from many people to such advertising is as if the charities were going out themselves and harming babies / animals / cancer patients etc. If you wish to withhold your donation because you disagree with the aims or politics of a particular charity then fine, but canceling becuase you disagree with advertising per se is ridiculous.

PZH

surfcat wrote: »

This is a completely separate issue to the particular campaign or the charity itself...

Yes, I agree it was slightly off thread - since the OP email wasn't asking for more money, but to join an action group - fair comment...

surfcat wrote:

...but why on earth do people get so offended when charities spend money on advertising? Its not rocket science! Charities spend money on advertising because it works: for every £1 they spend on advertising they will get back much more in future donations.....

Because too many charities spend donated money on advertising to the people who ALREADY donate - so in effect you are actually paying for junk mail / email addressed specifically to yourself. I admit email is not too bad from a financial point of view. BUT....

Why not target new people to donate money instead of trying to shame the people who already donate into giving more - it's emotional blackmail with your own money !!

surfcat wrote:

...but canceling becuase you disagree with advertising per se is ridiculous.

Personally - I haven't, but it does annoy me and I totally understand why people do choose to stop donating...
.

Browntoa

they were already on my crossed off list for employing "chuggers" to harass me while I'm wandering down any major high street these days ( along with a few others)

PZH

AllSeeingEye wrote: »

Howcome it's got the op's email address in the links that direct back to the site?

Because the OP Cut and Pasted the original email complete with Hyperlinks... ( and repeating the address doesn't make it any better - but well spotted - lol )

jeannieblue - you need to edit out your email addy on the original post...

browntoa wrote:

they were already on my crossed off list for employing "chuggers" to harass me while I'm wandering down any major high street these days ( along with a few others)

Actually, I agree with this method. It is a direct way to target NEW customers, they are usually volunteers ( and hence free ), and at least you get the choice to advise them that:-

a) you already donate
b) you wish to donate
c) you are not interested
d) ignore them completely as if they never existed

.

PZH

AllSeeingEye wrote: »

But why did the hyperlinks have her email address in to link back to the site?

Because a lot of companies like to know when someone follows a link in one their [STRIKE]spam[/STRIKE] emails - think of it as "Big Brother" - lol

AllSeeingEye wrote:

Looks like a referral to me.

It is - sort of - but not from the OP.

Browntoa

http://en.wikipedia.org/wiki/Chugger

Paid street fundraisers stand in busy areas and approach passers-by to convince them to donate money to the charitable cause he/she is promoting. They will briefly explain the work of the charity and try to engage the person in a dialogue about the issues the charity focuses on. The fundraiser will then push the conversation towards asking for a financial contribution (via Direct debit or standing order), often a regular monthly or yearly pledge.
Street fundraisers often work in teams. They are normally be paid by the hour, or occasionally through commission or performance related pay, or a combination of both. The thinking behind using commission is that the more people the fundraiser convinces to donate to the charity, the better the return on investment. However, this situation can lead to the fundraiser using high pressure selling technique which may lead to a greater number of the new supporters quickly cancelling their support, thus eliminating the charity's supposed financial gain. Commission is also unpopular with both employees and members of the public. In the United Kingdom, fundraisers are legally obliged to point out to potential donors if they are paid when they speak to them