Competitions Discussion Thread Part 8

luvvabargin

Cheeky Chicken:

Whilst many competitions have clauses in the terms about data protection / data sharing, which mean they either can or cannot share an individuals data, it isn't really important.

What is important is non-identifying mean (average) data...

So from a particular campaign X% of people came from MSE, X% were female, X% were aged 22, X% live in leafy suburbia etc.

There are always exceptions to any set of stats, which is why individual data isn't actually of much use... it is all about trends.

Your individual surfing habits are no interest to me at all if I am mr big retailer, but the average surfing habits of the average person who enters my competition or wants my freebie is very intersting...

Such is the ruthlessness of marketing, by its very nature it has to be sexist, ageist, and everything-else-ist!

If mr big retailer is wanting to market a set of motorbike spanners, he must *assume* it is more likely to appeal to a group of 18-30yr old males, than it is to 55-70yr old females. That is both a sexist and ageist and indeed stereotypical statement, but that is how marketing works...


As for why there are more and more give-away type promos, I suspect half of it is simply due to lazy and unimaginitive PR people to be quite honest... and like you say, it is easy for PR company to simply say to mr big retailer "give us a big telly, and we'll do a raffle for it" and then send them a big bill for PR services!

mpython

luvvabargin wrote: »

Think on, and please READ what I have written before commenting!

I did read your post & in it you said:

luvvabargin wrote: »

So I would suggest a quick browse around the promotors website after you sign up for their freebie or comp, and again if they send you a follow up email, have a quick look back at their website - it only takes a few seconds after all.

And this is what I disagreed with and provided my reasons.

I'm afraid I'm going to disagree with you again.

luvvabargin wrote: »

However, if I was a business that gave away 1000 thingamys, only to discover my prize competition had ended up being entered by 90% professional compers that had no interest in my marketing message, then I wouldn't bother with it a second time... However, if I got the stats back to say that 90% of people who claimed a freebie or entered my comp had also had a look around my website whilst they were there, then I would probably think it was a worthwhile exercise...

But that is only your opinion (as this post is mine), but it runs counter to the experience of the people on this site. Competitions are not run with the express purpose of increasing sales from those who enter (apart from dodgy timeshare competitions), but from their target market overall. So there really is no need to buy, browse, register or subscribe unless you want to.

I also disagree with your arguement in another post.

luvvabargin wrote: »

If you've just spent say £100k on a promotion, and the stats come back from the PR comapny that half your spend has gone to people who have followed a link from an MSE forum, claimed your freebie, and left straight away never to return - would you be happy?

That is no different to buying advertising (TV, sides of buses, internet clicks) which has loads of people seeing it and not acting on it. There's a rather famous quote from a US department store owner from the early 20century which goes:

Half the money I spend on advertising is wasted, the trouble is I don;t know which half. (http://www.quotationspage.com/quote/1992.html)

The internet hasn't changed this, only given marketing managers the illusiion of better info when in reality, as survey after survey shows, people do not necessarily provides true responses to all questions asked.

I find myself disagreeing with lots of other points in your posts (I think your views on statistics and marketing are equally simplistic & wrong) but I don't think it will help the forum discussion much.

Probably better that we just agree to disagree about the need to buy/ browse/ subscribe in order to maintain the flow of new competitions.

netimka

dont know if this is the best place for my question so sorry if it isnt...

few days ago i installed roboform free edition on my computer and today when I was during comps it just disappeared from my toolbar... i still have it on taskbar and it's still on IE... i tried all the option and I just cannot not get it back on my toolbar... anyone know what i did:eek: and how i can fix it...

many thanks

Zebedeee

50+

netimka wrote: »

dont know if this is the best place for my question so sorry if it isnt...

few days ago i installed roboform free edition on my computer and today when I was during comps it just disappeared from my toolbar... i still have it on taskbar and it's still on IE... i tried all the option and I just cannot not get it back on my toolbar... anyone know what i did:eek: and how i can fix it...

many thanks

If you right-click on your toolbar it may be there as an option you can tick to get it back again.

netimka

Zebedeee wrote: »

If you right-click on your toolbar it may be there as an option you can tick to get it back again.

thanks i tried this already and no luck maybe over the weekend I just uninstall and the install again

toniq

50+

Try this xx
View>toolbars>tick roboform

xxx

betsbab

need all you amazing compers help please!!!
im am in the final 4 for new magazine to win a trip to new york, already won a samsung pixon phone - which is amazing. what i have to do is take 4 funny/amusing/interesting photos. and i need ideas, most of my mates are game for a laugh so as long as 'decent' we will have a go - answers on a postcard lol xx
thanks Gem:j :dance:

nich29580

Hey im collectiong Coke Zone codes from the bottles and cans, and was wondering if anyone has any unwanted codes which they could post for me - they are found on the ringpulls on the cans and under the label on the bottles

thanks much appreciated

VelvetGlove

50+

nich29580 wrote: »

Hey im collectiong Coke Zone codes from the bottles and cans, and was wondering if anyone has any unwanted codes which they could post for me - they are found on the ringpulls on the cans and under the label on the bottles

thanks much appreciated

I don't think you'll find any here as there are competitions on the Coke Zone which people are entering using their codes I know we are generous in sharing comps & answers & help & tips but I'm not sure the generosity runs to giving someone else their comp entries

luvvabargin

Mpython: we shall indeed agree to disagree - it is not my intention (or yours I'm sure) to have a major debate in the middle of this forum!

Good luck to everyone with their comping, however you choose to do it...