purple brick

Purple Brick?

Red faces?:rotfl:

The idea sounds appealing but as with any new venture on that scale, there will be many casualties and horror stories from the early adopters until the idea gains traction.


The sole intention of this company, in my opinion, is to create a dot-com hot air behemoth that can gain enough subscribers to make an early flotation viable. If I was a shareholder, I will always see a great deal of sense in getting rich very quickly, especially without the time and effort in building long term relationships (as EAs do with their own service partners).


Once you factor in the investment capital obligations of a promised early return on their loan of which ostensibly seems spent on advertising, it's not difficult to see corners being cut to "test the water" with this idea on early customers waiting to be disappointed.


The downside with this approach as I've stated would be difficulties in the business model in its early stages; customers will be disenchanted with the service as it tries to prove the model works, cost cutting through sub-agents and commission only staff (which almost never works) and a bad rap. They hope that people will ignore these problems until the service has taken a market share, it is only then they might spend any money on improving the service.


Based on my analysis, I would steer clear. I would say try them ONLY in a couple of years if the company is still around.


All web behemoths work on this principle; subscribers, subscribers and more subscribers. People will then talk, talk, talk with the unfortunate side effect of becoming a tip-of-the-tongue brand name (think compare the mk), but without the quality and service one would come to expect.


You might want to google the executive team, the provenance and track record of their skills and business newsbites seems woeful. I wouldn't want to go there.